[Remote] Retention Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Yami is a fast-growing start-up focused on connecting people with authentic products from Asia through its e-commerce platform. The Retention Marketing Specialist will lead the strategy development and execution for lifecycle marketing channels, focusing on customer engagement through various automated messaging platforms.

Responsibilities

• Plan and execute strategic marketing campaigns across email, push, SMS, and in-app channels, driving revenue growth and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives
• Own performance tracking and reporting for all lifecycle channels
• Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance campaign performance
• Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns
• Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness
• Other related projects as assigned

Skills

• Bilingual in English & Mandarin
• Bachelor's degree in Business, Marketing, Communications, or related field
• 1+ year experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred)
• Strong attention to detail and ability to maintain high-quality standards in both content and execution
• Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions)
• Visual/Design sensibility to support communication and guide the customer journey through campaign assets
• Experience with segmentation, targeting, automation, and A/B testing
• Knowledge of customer conversion, re-engagement, and retention strategies
• Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM)
• Ability to execute a vision through consensus, negotiation, and data-driven persuasion
• Strong Excel skills
• Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement
• Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals
• Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment
• Customer-first mindset when approaching projects
• Experience with enterprise-grade ESP
• SQL and HTML proficiency

Benefits

• 401(k) matching
• Health insurance: medical, vision, and dental
• Paid time off (PTO): vacation, sick, and holidays
• On-site gym/pool and game rooms
• Employee discount
• Coffee and snacks

Company Overview

Company H1B Sponsorship