Sr Marketing Manager, CRM

Who we are: At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably. We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast. If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money. The Numbers: • We serve over 50 million people every year in over 200 countries and territories • We're a global team of over 2,000 from 36 countries around the world • We process over $200 billion annually with digital transactions now making up about 50%25 of our money transfer business • We’re known for our strong culture globally, demonstrated by: • “Top Workplaces USA” award winner (three consecutive years in a row!) • One of the “Best Places to Work” in the Middle East • And the winner of many regional awards, such as “Friendly Workplace in Poland” and “Top Workplace in DFW” by The Dallas Morning News What you will contribute: We’ve created new marketing engine from scratch, and are looking for a Senior Marketing Manager to own CRM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints. This role will coordinate marketing plans across all marketing teams, but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools. What you'll do: • Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence. • Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity • Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data • Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process. • Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement. • Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure. • Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types. What we're looking for: • 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM • Demonstrates the ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code • Demonstrates the ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches • Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects • Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics • A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines. • Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life • Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team. • Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus. Location: • This position will be remotely based in the United States, Central or Eastern time zones strongly preferred Here Are Some Reasons You Will Love Working At MoneyGram! • Remote first flexibility • Generous PTO • 13 Paid Holidays • Medical / Dental / Vision Insurance • Life, Disability, and other benefits • 401k with competitive Employer Match • Community Service Days • Generous Parental Leave Anticipated Base Pay: $120,000 - $160,000 + participation in our annual bonus plan MoneyGram does not sponsor US work authorizations for this job position including H-1Bs, O-1, and TN. MoneyGram also does not hire F-1s working on EAD for this position. About MoneyGram MoneyGram is a global payments network built to move money across borders with speed, simplicity and trust. Its omnichannel platform empowers consumers, developers and agents to transfer cash, fiat and stablecoin however it works best for them. The company serves over 50 million customers a year across 200+ countries and territories, nearly half a million retail locations and a rapidly expanding digital ecosystem reaching billions of devices. As one of the most recognized and trusted names in global payments, MoneyGram continues to reinvent how money moves - helping people around the world support their loved ones and build better futures. xxx Apply tot his job Apply To this Job