PPC Executive

Job Title: Senior PPC Specialist – Google Search & Lead Generation Experience Level: 3+ Years | Location: Remote | Type: Full-Time Role Overview We are seeking a highly specialized Search Ads Expert to join our remote digital agency. Unlike generalist roles, this position is laser-focused on Google Search, Bing, and Yahoo Ads with a primary objective of high-quality Lead Generation. You will not just run ads; you will own the technical tracking infrastructure and actively audit landing pages to improve conversion rates. We need a self-starter who thrives in a remote environment, takes full ownership of their tasks, and requires minimal supervision. Key Focus Areas (Your Core Competencies) • Search Engine Dominance: Expert-level command of Google Ads (Search), Microsoft Ads (Bing), and Yahoo Search. • Lead Gen Mastery: Proven track record of managing aggressive CPL (Cost Per Lead) targets and improving Lead Quality. • Technical Tracking: Deep proficiency in setting up conversion tracking via Google Tag Manager (GTM) and GA4. • CRO & Auditing: Ability to critique and provide actionable advice on landing page UI/UX to maximize conversions. Key Responsibilities 1. Advanced Search Campaign Management • Plan, execute, and scale high-performance Search campaigns across Google, Bing, and Yahoo. • Execute granular keyword research with a heavy focus on Negative Keyword lists to filter out irrelevant traffic and waste. • Manage distinct campaigns for Lead Generation, focusing on lowering CPL while maintaining lead quality. 2. Technical Setup & Analytics • End-to-End Tracking: Take full ownership of setting up conversion tracking pixels, tags, and triggers using Google Tag Manager (GTM) and Google Analytics 4 (GA4). • Troubleshoot tracking errors to ensure data accuracy between CRM and Ad platforms. • Implement offline conversion tracking (OCT) where necessary to bridge the gap between leads and closed sales. 3. Landing Page & CRO Audits • Analyze landing page performance and user behavior. • Provide specific recommendations to the design/dev team regarding Landing Page optimization (headlines, CTA placement, form length, page speed) to improve Quality Score and Conversion Rate. 4. Reporting & Optimization • Monitor Search Impression Share, Click-Through Rates (CTR), and Conversion Rates daily. • Create comprehensive reports highlighting ROI, ROAS, and CPL trends. • Conduct A/B testing on ad copy (RSAs) and bid strategies (Target CPA vs. Max Conversions). Qualifications & Requirements • Experience: Minimum 3+ years of hands-on experience strictly in PPC/Search Marketing (Agency experience preferred). • Education: Bachelor’s degree in Marketing, Business, or related field. • Core Expertise: • Mastery of Google Ads Editor and Microsoft Advertising Editor. • Strong understanding of Google Tag Manager (GTM) and GA4. • Experience managing budgets for Lead Generation clients (Service-based industries, B2B, Real Estate, etc.). • Remote Readiness: • Must have a professional remote workstation with a reliable internet connection. • Proven ability to manage time effectively and communicate asynchronously. • High level of accountability; you take ownership of client performance without needing micro-management. Preferred Certifications: • Google Ads Search Certification (Current). • Google Analytics (GA4) Certification. Why Join Us? • Remote-First Culture: We value output and ownership over hours spent at a desk. Work from anywhere. • Specialist Environment: Work alongside other experts in a ranking-focused agency. • Growth Opportunities: Handle challenging budgets and multi-industry campaigns that sharpen your skills. Performance Impact: Your work directly impacts client revenue, with clear recognition for hitting CPL and ROI targets. Job Type: Full-time Pay: $25,000.00 - $45,000.00 per month Work Location: Remote Apply tot his job Apply To this Job