Partnership & Creator Specialist

Job Purpose

Responsible for the end-to-end management and strategic development of collaborations with KOLs, content creators, and strategic partners to drive the success of marketing campaigns and earned media. This role requires a strategic thinking layer to identify high-impact collaboration opportunities, manage long-term partner relationships, and execute creative campaigns that deliver measurable brand growth and awareness.

Key Responsibilities:

1. Partnership Strategy & Planning

• Identify and analyze new collaboration opportunities aligned with campaign objectives and brand standards.
• Provide strategic recommendations for partner/creator selection based on category, niche, and data-driven performance metrics.
• Design creative collaboration concepts, ranging from content integration and event activation to co-branding programs.

2. Creator & Campaign Execution (End-to-End Ownership)

• Develop comprehensive creative briefs for KOLs/creators to ensure effective brand messaging and objective alignment.
• Manage all end-to-end deliverables, including content production, posting schedules, and event attendance, ensuring they are on time.
• Ensure all creative outputs meet brand guidelines and achieve predefined campaign goals.
• Monitor and analyze real-time campaign performance, focusing on Reach, Engagement, Sentiment, and Earned Media Value (EMV).

3. Co-branding & Collaboration Handling

• Initiate and manage strategic brand-to-brand partnerships to expand market reach.
• Coordinate collaborative campaign activations across both online and offline channels (communities, launch events, etc.).
• Maintain professional long-term relationships through personalized engagement and strategic gift management.

4. Administration & Legal Coordination

• Manage the legal aspects of partnerships, including drafting contracts and negotiating terms (timelines, fees, and deliverables).
• Coordinate with the Legal team to ensure all cooperation documents comply with company policies and legal standards.
• Maintain an accurate and up-to-date partner database to ensure efficiency for future campaign planning.

Your Success Metrics:

• The total monetary value of media exposure gained through partnerships.
• Achieving targets for audience reach, engagement rates, and positive sentiment.
• Contribution of partnership activities to traffic growth or conversion metrics.
• 100% success rate in administrative processing and timeline adherence.

Requirements:

• Bachelor's degree in Communications, Public Relations, Marketing Communication, or a related field.
• 1-3 years of experience in partnership management, influencer marketing, or public relations with a track record of end-to-end execution.
• Strong strategic thinking skills with the ability to go beyond administrative tasks to drive campaign impact.
• Agile, highly communicative, detail-oriented, and capable of managing multiple projects in a competitive industry.