Financial Controller - WFH

REMOTE - Reports to CEO - Manages 4 Direct Reports - Full-Time ABOUT iPromo iPromo is a fast-growing promotional products and branded merchandise distributor. We serve enterprise clients, government agencies, and mid-market companies across the U.S., providing everything from branded apparel and hard goods to full-service company stores and kitting/fulfillment solutions. We are in an aggressive growth phase, expanding our apparel and hard goods business lines. We need a Controller who thrives in a high-growth B2B distribution environment and can build the financial infrastructure to support our next chapter. ROLE SUMMARY The Controller will own all day-to-day accounting operations and serve as the senior financial leader at iPromo. This is an execution-heavy leadership role focused on cleaning up the books, tightening controls, delivering a reliable close, and improving trust in the numbers. You will step into a fast-moving entrepreneurial environment, create order out of complexity, and build scalable processes. The ideal candidate has deep experience in a hard goods or physical products B2B distribution business and understands the financial nuances of inventory management, COGS tracking, vendor payables, sales commissions, and margin analysis in a product-based company. KEY RESPONSIBILITIES • Financial Reporting & Close: Own the monthly, quarterly, and annual close process. Prepare accurate financial statements (P&L, balance sheet, cash flow) with variance analysis and KPI commentary for the CEO. • General Ledger & Accounting Operations: Manage all GL activity, journal entries, reconciliations, and chart of accounts. Ensure GAAP compliance across all transactions. • Accounts Payable & Vendor Management: Oversee AP to ensure timely and accurate payment of supplier invoices, manage vendor terms and credit, and reconcile vendor statements. Experience managing a large, diverse supplier base (hard goods, apparel, print) is essential. • Accounts Receivable & Collections: Supervise AR, monitor aging, and drive collections strategy. Manage customer credit policies and work cross-functionally with sales leadership to resolve disputed invoices and chargebacks. • Inventory & COGS Accounting: Maintain accurate inventory valuation, track landed costs, manage write-downs, and ensure COGS is properly allocated across product categories. Partner with operations (VP of Operations) on inventory reconciliation and warehouse accounting. • Sales Commission Accounting: Calculate, verify, and process monthly sales commissions for a growing sales team. Audit commission reports for accuracy against quota plans and comp structures. • Cash Flow & Treasury: Manage daily cash position, forecast cash flow, and optimize working capital. Monitor banking relationships, credit facilities, and payment processing (Stripe, wire transfers, ACH). • Tax & Compliance: Coordinate with external CPA firm on federal and state income tax filings, sales tax compliance across multiple jurisdictions, and annual audit/review. Manage any IRS correspondence or audits. • Budgeting & Forecasting: Partner with the CEO to build and maintain the annual operating budget. Provide rolling forecasts and scenario modeling to support hiring, revenue, and margin targets. • Systems & Process Improvement: Evaluate and improve financial systems and workflows. Experience with or willingness to implement ERP, accounting software (QuickBooks, NetSuite, or similar), and integration with CRM (HubSpot) and eCommerce platforms. • Internal Controls: Establish and enforce internal controls, approval workflows, and segregation of duties appropriate for a scaling business. • Cleanup & Process Gaps: Identify weak controls, broken processes, and operational risk across the accounting function and fix them. Bring structure, visibility, and accountability to areas that need it. REQUIRED QUALIFICATIONS • Bachelor's degree in Accounting, Finance, or related field. CPA strongly preferred. • 7+ years of progressive accounting experience, with at least 3 years in a Controller or Assistant Controller role. • Mandatory: Experience in a hard goods, physical products, or B2B distribution business. You must understand inventory accounting, landed cost calculations, vendor/supplier payment cycles, and product-based margin analysis. Promotional products, packaging, consumer goods, or industrial distribution experience is ideal. • Expert-level knowledge of GAAP, financial reporting, and multi-entity or multi-state tax compliance. • Strong command of Excel/Google Sheets for financial modeling, commission calculations, and data analysis. • Experience managing AP/AR functions and a large vendor ecosystem (100+ suppliers). • Proven ability to build or improve financial processes in a fast-growing, entrepreneurial environment. • Track record of cleaning up messy or broken accounting processes and turning them into repeatable, reliable operating rhythms. • Excellent communication skills with the ability to translate financial data into business insights for a non-finance CEO. PREFERRED QUALIFICATIONS • CPA designation (active or inactive). • Experience in the promotional products industry or adjacent sectors (branded merchandise, print, packaging, corporate gifting). • Familiarity with HubSpot, Stripe, and eCommerce platform financials. • Experience supporting a rapidly scaling sales organization (commission structures, quota modeling, headcount planning). • Background in government contract accounting or RFP-based business is a plus. • Experience with ERP implementation or migration (QuickBooks to NetSuite or similar). • Hands-on comfort with AI tools and automation for finance workflows. WHAT WE OFFER • Competitive base salary [100,000$-135,000$] plus annual bonus opportunity. • 100% remote work environment (permanent). • Direct partnership with the CEO in a high-impact, high-visibility role. • Opportunity to build the finance function from the ground up at a company in aggressive growth mode. • Health, dental, and vision benefits. • PTO and paid holidays. Apply tot his job Apply To this Job