Search Marketing Specialist

Responsibilities • Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to clients' websites. • Conduct thorough keyword research and analysis to identify high-value keywords and optimize website content accordingly. • Utilize AI-assisted tools to produce high-quality, engaging, and SEO-friendly content. • Perform technical SEO audits and make recommendations for improvements. • Optimize on-page elements, including meta tags, headings, URL structures, and internal linking. • Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, and SEO software. • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. • Conduct competitive analysis to identify opportunities and gaps in the market. Requirements • Proven experience as an SEO Specialist or similar role. • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. • Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar. • Proficiency in AI-assisted content creation tools. • Strong understanding of content marketing principles and strategies. • Excellent analytical skills and the ability to interpret data and metrics. • Familiarity with HTML, CSS, and website administration. • Strong communication and collaboration skills. Preferred • Experience working in a marketing agency or similar environment. • Legal marketing experience, understanding the nuances of "Attorney Advertising" rules, high-intent legal keywords (e.g., "Car accident lawyer vs. Personal injury attorney"), and the high-stakes nature of the legal industry. • Google Analytics and Google Ads certifications. • Knowledge of other digital marketing channels such as PPC, social media, and email marketing. Benefits • Flexible working hours and fully remote work - we hire experts, so we don't have to micromanage them. You own the strategy. • A collaborative and supportive work environment. • Access to the latest marketing tools and technologies. Apply tot his job Apply To this Job