[Remote] Writer, Omnichannel Content

Note: The job is a remote job and is open to candidates in USA. The American Heart Association is seeking an Omnichannel Content Writer to help bring their brand to life through storytelling and engaging content. This role involves creating persona-focused content across various channels to support campaigns and mission storytelling, while collaborating with strategists and marketers. Responsibilities • Create on-brand content for web, email, social media, paid media, landing pages, toolkits, scripts, and campaigns • Use audience insights to make messaging resonate and encourage engagement with our mission • Write with purpose and flexibility, shaping messaging for SEO, AI Overviews, featured snippets, voice search, and dynamic web content • Balance thought leadership, mission storytelling, fundraising, and program support in a way that feels authentic and inspiring • Ensure content works together across channels, creating a cohesive experience aligned with an omnichannel strategy • Partner with marketing leads, strategists, and stakeholders to develop integrated content across channels • Think beyond individual pieces, understanding how content connects across touchpoints to tell a bigger story • Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience • Participate in content reviews, giving and receiving feedback to strengthen work and share knowledge • Self-edit carefully and proofread partner content • Use insights and feedback to improve content over time • Stay curious about trends in content, marketing, and audience behavior, and adapt your work to stay relevant Skills • 3 years of writing in marketing, campaign, or digital communications experience • Portfolio demonstrates strong B2B and B2C content across channels • Knowledge of SEO, structured content, and writing for AI-influenced search • Comfort writing for dynamic, evolving digital platforms and understanding how content works together in an omnichannel strategy • Previous experience working within a brand system or content ecosystem • Previous experience contributing to integrated or multi-channel marketing strategies • 5 years of writing in marketing, campaign, or digital communications experience Benefits • Medical, dental, vision, disability, and life insurance • Robust retirement program that includes an employer match and automatic contribution • Employee assistance program • Employee wellness program • Telemedicine, and medical consultation • Paid Time Off (PTO) at a minimum of 16 days per year for new employees • 12 paid holidays off each year • Tuition Assistance Company Overview • The American Heart Association is the nation’s oldest and largest voluntary health organization. It was founded in 1924, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.heart.org. Apply tot his job Apply To this Job