Admissions Recruiter & Social Media Coordinator

Savannah State University, established in 1890, is a historically black college in Georgia. The Admissions Recruiter & Social Media Coordinator role involves managing recruitment strategies and social media engagement to attract prospective students and enhance the university's online presence.

Responsibilities

• Content Strategy & Creation: Develop, curate, and publish engaging original content (text, photos, videos, stories) across platforms such as Instagram, Facebook, LinkedIn, and X to highlight student life, academic programs, and the overall campus culture
• Content Calendar Management: Create and manage a comprehensive social media content calendar that aligns with the admissions cycle, marketing goals, and key events
• Audience Engagement & Community Building: Act as a frontline brand ambassador by monitoring and directly responding to comments, messages, and inquiries in a timely, professional manner to foster community engagement and provide excellent customer service
• Analytics & Reporting: Monitor social media engagement and web traffic metrics, analyze data to gauge campaign effectiveness, and provide reports with strategic recommendations for improvement
• Paid Social Media Advertising: Collaborate on the development and execution of paid social media and digital advertising campaigns, including budget management and A/B testing, to target specific prospective audiences
• Website Maintenance: Assist with maintaining and updating admissions-related pages on the institutional website, ensuring all content is accurate, current, and visually appealing
• Trend Analysis: Stay current with the latest social media trends, best practices, and emerging technologies to maintain a competitive edge in student recruitment
• Territory Management: Manage an assigned recruitment territory to achieve enrollment goals, including planning high school visits, attending college fairs, and hosting presentations (virtually and in person)
• Prospect Communication: Initiate and maintain consistent contact with prospective students, applicants, and families via phone, email, social media, and in-person meetings to guide them through the admissions process
• Application Review: Evaluate and assess applications for admission and scholarships to determine eligibility criteria are met
• Event Coordination: Plan and participate in on-campus and off-campus recruitment events such as open houses, campus tours, and information sessions, occasionally requiring evening and weekend availability
• Data Management: Maintain accurate records of all student interactions and application statuses within the CRM software

Skills

• Bachelor's degree required
• Valid state issued driver's license and satisfactory driving record
• Proven experience creating and managing content across various social media platforms is essential
• Experience in higher education admissions or student services is a plus
• Excellent written and verbal communication skills with the ability to craft clear, compelling messages for all audiences
• Strong organizational, time-management, and problem-solving abilities, with attention to detail and the capacity to manage multiple projects simultaneously
• Proficiency in Microsoft Office Suite, Google Suite, and database/CRM systems (e.g., Slate, Blackbaud)
• Familiarity with web analytics and social media management/scheduling tools
• Ability to work independently with minimal supervision and collaboratively as part of a team

Company Overview