[Remote] Senior Associate, Digital Marketing

Note: The job is a remote job and is open to candidates in USA. GovExec is seeking a Senior Digital Marketing Associate to join their team. The role involves owning larger scale marketing programs, developing strategic digital tactics, and analyzing data-driven campaigns to grow the brand's audience reach.

Responsibilities

• Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more
• Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals
• Assist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable product
• Contribute to strategic projects to ultimately help achieve company and department goals
• Analyze campaign delivery status through campaign completion across the team
• This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics
• Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy
• Perform other duties as assigned

Skills

• Bachelor's degree in a related field
• 1-3 years of experience in a digital marketing role
• Strong written and verbal communication skills
• Strong organizational skills
• Flexibility and interest to learn new skills, technologies, and industry trends
• Initiative to drive new ideas forward in the marketing industry
• Familiar with Microsoft Suite, Adobe Suite, and Google Suite
• Experience with HTML, Sailthru, or email marketing is a plus
• Experience with social media is a plus

Benefits

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities

Company Overview