Digital Marketing Manager – Strategic Ownership
Job Description:
• Develop and implement digital marketing strategies aligned with business objectives.
• Plan and execute marketing campaigns across SEO, PPC, and email.
• Optimise website performance through content strategy and keyword research.
• Create and manage engaging email marketing campaigns to nurture and convert leads.
• Analyse campaign performance data and provide recommendations to improve ROI.
• Conduct market research and competitor analysis to guide decision-making.
• Support bids and tenders with compelling marketing content.
• Collaborate with sales, product, and design teams to align marketing with business goals.
• Optionally, design and produce marketing collateral such as graphics, brochures, and sales materials.
Requirements:
• Proven marketing experience, ideally within B2B or technology-driven sectors.
• Strong understanding of digital marketing (SEO, PPC, analytics).
• Demonstrated ability to deliver campaigns from planning through to execution.
• Experience creating or coordinating sales collateral and digital content.
• Strong copywriting and communication skills.
• Ability to work independently, manage stakeholders, and deliver results.
• Desirable: Graphic design ability (Adobe Creative Suite or Canva).
• Experience supporting bids and tenders.
Benefits:
• Flexible work arrangements
• Professional development opportunities
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