[Remote] CRM (Email & SMS) Specialist

Note: The job is a remote job and is open to candidates in USA. Darwin's Natural Pet Products is seeking a CRM Specialist to enhance customer relationships through targeted email and SMS marketing. The role involves managing CRM initiatives to drive customer acquisition, engagement, and retention while collaborating with various internal teams. Responsibilities • Own CRM execution: Build and manage automated email and SMS flows, campaigns, and A/B tests in Klaviyo that support the customer lifecycle—from onboarding and engagement to win-backs and reactivations • Customer segmentation: Develop, manage, and refine customer segments based on behavior, preferences, and lifecycle stage to drive personalization and relevance • Campaign strategy & calendar: Partner with the marketing team to develop and execute an integrated campaign calendar aligned with promotions, product launches, and seasonal initiatives • Performance analysis: Monitor and report on campaign performance using Klaviyo and other analytics tools; derive actionable insights and continuously iterate for improvement • List health & compliance: Manage subscriber list hygiene, opt-in/opt-out compliance, and deliverability best practices to maintain a healthy CRM ecosystem Skills • Bachelor's Degree in Marketing, Communications or equivalent field • 2-4 years work experience in a content or communications role • Experience with Klaviyo (or similar platform) • Segmentation and audience development • Creation and design of email templates • CRM configuration and automation • Basic email html knowledge • Passion for pets Company Overview • Darwin's Natural Pet Products offers nutritious and healthy raw pet food along with free home delivery services. It was founded in 2004, and is headquartered in Tukwila, Washington, USA, with a workforce of 11-50 employees. Its website is https://www.darwinspet.com. Apply tot his job Apply To this Job