Senior Director of Product Marketing – Sustainability Solutions

Job Description: • Lead the development of Workiva’s global GTM strategy for our sustainability solutions, aligning market opportunities, customer needs, and short- and long-term business objectives • Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy • Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation • Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results • Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes • Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed • Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders • Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value Requirements: • Bachelor’s Degree in marketing or related field • 12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles • B2B marketing or product marketing experience in the SaaS industry • MBA or equivalent advanced degree preferred • 5+ years of experience in managing and leading high-performing global teams • Experience leading cross functional initiatives that require a high degree of change management • Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics • A proven ability to craft and execute product marketing strategies that drive tangible results • Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives • Proven ability to innovate and optimize marketing strategies to deliver measurable business results • Exceptional program management skills to drive initiatives forward with clarity and impact Benefits: • A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package Apply tot his job Apply To this Job