E-mail Marketing Specialist
Job Description:
• This is a remote position.
• We’re looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers.
• Key Responsibilities
• Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot.
• Support broader lifecycle marketing strategies with hands-on execution and optimization.
• Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion.
• Implement segmentation strategies to target specific audiences and improve deliverability and engagement.
• Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities.
• Conduct A/B testing on subject lines, copy, design, and send times to optimize performance.
• Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM).
• Stay current with best practices and trends in email marketing and eCommerce automation.
• Occasionally assist in cross-channel campaign alignment (e.g., paid media, landing pages, pop-ups).
Requirements:
• 2–4 years of hands-on experience in email marketing, ideally in eCommerce or DTC.
• Proficient with HubSpot (flows, lists, segmentation, reporting); experience with Klaviyo is a plus.
• Strong analytical skills to interpret email KPIs and recommend data-driven actions.
• Good eye for design and UX within email templates (no need to code, but basic editing/design skills a plus).
• Strong copy instincts and attention to detail.
• Comfortable working independently and in collaboration with creative and growth teams.
• Familiarity with eCommerce platforms like Shopify is preferred.
• Nice to Have
• Experience with multi-channel lifecycle strategies (email, SMS, pop-ups).
• Knowledge of CRO tactics and landing page/email alignment.
• Exposure to performance marketing and its impact on retention/email strategy.
Benefits:
• Be part of a team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients.
• Strong work-life balance culture.
• Flexible work arrangements.
• Flexible working time.
• Gifts for special days.
• Competitive payment structure.
• Full REMOTE Work.
• 18 working days off.
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