Co-Founding Content & Growth Lead

Content & Growth Lead — Boritrade Location: Remote (U.S. preferred; administrative base in Illinois) Company: Boritrade LLC — Delaware LLC, crypto SaaS About Boritrade Boritrade is building the future of algorithmic crypto trading for everyday investors. Our platform empowers traders of all experience levels with data-driven insights, automated algorithms, and real-time market alerts—no coding or deep technical background required. We bridge the gap between complex institutional strategies and the retail investor, offering clarity, confidence, and control in an often-chaotic market. Boritrade aligns fintech innovation with sustainability. A portion of our future profits will fund carbon-removal and renewable-energy initiatives, ensuring financial growth and environmental responsibility go hand in hand. Mission & Vision Mission: To simplify cryptocurrency trading through intelligent automation and actionable insights. Vision: To make algorithmic trading accessible to everyone, everywhere—empowering individuals to trade smarter with clarity and confidence. By 2035, Boritrade aims to be the go-to platform for crypto trading intelligence and a leader in green computing and responsible finance. The Role Own the content engine and the first loops of growth. You’ll script, shoot, edit, and publish (YouTube + shorts/reels), then distribute across X/Facebook/Instagram/Discord/email, run lightweight paid tests, and turn winners into repeatable playbooks. Requirements • 3–6+ years as content creator (video-first) with measurable growth outcomes • Proficient in scripting, filming, editing (Premiere/Final Cut/DaVinci), thumbnails, YouTube SEO • Lifecycle basics: ESP, capture → welcome → activation flows; UTM/attribution hygiene • Comfortable with light paid tests (YT/TikTok/Meta), A/B creative, and landing-page iteration • Crypto/fintech familiarity a plus; strong copy; owner mindset First-90-Day Outcomes • Publish cadence: 1 YouTube long-form/week + 3–5 shorts; brand kit + thumbnail system • Distribution: 3–4 posts/week (X/Facebook/Instagram) + monthly/weekly newsletter; baseline CTR/retention targets • Lifecycle: capture → welcome → activation flows live; +20% activation vs. baseline • Lead growth: +1,000 qualified subscribers; first paid test with clear CAC/LTV targets • Analytics: dashboard for views→subs→trials→MRR; content scoring rubric • Playbooks: repeatable processes for ideation, production, distribution, and repurposing Compensation As a startup, the roadmap is sweat-equity first, then salary as revenue grows. Alongside equity, we use a stair-step compensation model—as MRR increases, base salaries step up (about $10k per milestone) and cap above $200k at scale. Equity at start: 0.5–2.0% (non-voting units/profits interests), 4-year vesting / 1-year cliff, ROFR + standard repurchase. First salary milestone: $35k MRR (≈1,200 subscribers). At this point, roles convert to W-2 payroll and base starts at $50k/year. Details (timing, steps, eligibility) are finalized in your offer letter under our Compensation Adjustment Framework (CAF). Before the first milestone, roles may start as contract-to-hire with part-time or full-time availability; payments begin once the milestone is met, then the role converts to W-2 payroll. If building something ambitious (and a little risky) feels like home, welcome aboard. Apply now. Ready to take the leap? Build with us—Learn more at https://boritrade.net/careers Apply tot his job Apply To this Job