VP Marketing
VP of Marketing (Contractor/Fractional) – B2B Services & Software
Location: Remote within the United States, Brazil, United Kingdom, Netherlands, France, Italy, or Greece
Reports To: SVP of Product & Marketing
Schedule: Approximately 20 hours per week, spread across 5 days (Monday–Friday), with preferred working hours overlapping Europe afternoons and U.S. mornings (CET/CT)
Duration: up to 12 months, with potential for contract-to-hire
Language: English
Role Overview
FoodChain ID seeks a VP of Marketing to lead its global function through rapid growth and transformation. This leader will align marketing with divisional priorities, accelerate pipeline growth, and position the company as a trusted B2B thought leader. Partnering closely with Sales and Business Units, the role fosters a one-team culture while building global cohesion and developing senior marketing talent to drive measurable impact. We are a Private Equity backed company so you can expect accountability, quick decision making and loads of fun along the way.
Key Responsibilities
Strategic Marketing Leadership
Performance Management & ROI Optimization
Identification and Management of External Agencies
Cross-Functional Influence & Communication
Qualifications
Competencies
Key Metrics
Apply To This Job
Location: Remote within the United States, Brazil, United Kingdom, Netherlands, France, Italy, or Greece
Reports To: SVP of Product & Marketing
Schedule: Approximately 20 hours per week, spread across 5 days (Monday–Friday), with preferred working hours overlapping Europe afternoons and U.S. mornings (CET/CT)
Duration: up to 12 months, with potential for contract-to-hire
Language: English
Role Overview
FoodChain ID seeks a VP of Marketing to lead its global function through rapid growth and transformation. This leader will align marketing with divisional priorities, accelerate pipeline growth, and position the company as a trusted B2B thought leader. Partnering closely with Sales and Business Units, the role fosters a one-team culture while building global cohesion and developing senior marketing talent to drive measurable impact. We are a Private Equity backed company so you can expect accountability, quick decision making and loads of fun along the way.
Key Responsibilities
Strategic Marketing Leadership
- Serve as the strategic integrator across Product, Growth, Operations, and Corporate Marketing — ensuring alignment, consistent communication, and shared learnings to accelerate pipeline generation.
- Champion a shift toward customer-problem-first marketing, embedding this mindset into campaign design, GTM planning, and content strategy.
- Lead adoption of AI tools to streamline workflows (i.e., increase productivity), leverage rapid execution of growth targets, and inform evidence-based continuous improvement.
- Mentor and prepare senior marketing leaders for VP-level readiness through coaching, frameworks, and structured development.
- Assess organizational strengths and resource gaps, recommending role realignment, targeted hiring, or selective use of external support.
Performance Management & ROI Optimization
- Lead the implementation of AI tools that enhance productivity, accelerate persona validation, and enable dynamic content refinement based on customer signals and market conditions.
- Own continuous improvement process for campaign ROI, with pipeline generation as an indicator, in partnership with Marketing Operations and the relevant Sales Teams.
Identification and Management of External Agencies
- Lead selection, onboarding, and performance management of external marketing agencies and contractors.
- Establish internal workflows and processes to ensure seamless collaboration and accountability through clear KPIs.
Cross-Functional Influence & Communication
- Act as a strategic partner to Business Unit General Managers, Service Leaders, and SVPs, ensuring marketing initiatives are fully aligned with business priorities and that marketing and sales operate as a unified team.
- Define clear engagement models and expectations between marketing sub-functions and the broader FoodChain ID organization, reducing friction and driving alignment.
- Launch “Marketing in Action” updates to showcase initiatives, foster collaboration, and strengthen marketing’s role in companywide strategic planning.
Qualifications
- Extensive experience in B2B services or software marketing, with hands-on expertise in demand generation, product marketing, and team building.
- AI-capable executive: able to integrate human team expertise with AI tools to drive agility, insight, and performance across marketing workflows.
- Demonstrated ability to drive success in a matrixed organization, influencing action across divisions and departments through strong collaboration.
- Demonstrated ability to build strong, collaborative working relationships with colleagues and stakeholders across multiple countries and cultures in a global environment.
- Demonstrated ability to mentor and develop mid-level leaders into senior roles.
- Proven experience driving growth or marketing strategy for businesses utilizing enterprise-level SaaS solutions.
- Experience working within private equity-owned organisation is essential.
- Regulated industries (such as food, agriculture, or dietary supplements) is highly preferred.
Competencies
- Unites people across functions, inspires alignment, and drives accountability to deliver measurable growth outcomes.
- Turns strategy into execution with discipline and focus, ensuring marketing programs accelerate pipeline and support divisional priorities.
- Proven track record of leading transformation within large organizations (ideally PE-owned), driving change at scale while developing leaders and building trust across sales and business units.
Key Metrics
- Pipeline generation per month (measured in $ value influenced by marketing)
- Marketing-sourced revenue contribution (% of total new bookings)
Experience Requirements
Senior Manager/Supervisor
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