Digital Marketing Executive for Amazon and Ecom PPC for Herbal Tea Company
About the position
Responsibilities
• Manage and optimize sales from the Amazon channel
• Plan, develop, and implement comprehensive paid media strategies
• Conduct competitive research to stay informed on advertising campaign success
• Identify and select the best channel and medium for advertising campaigns
• Perform keyword research and write ad copy
• Analyze performance data and optimize campaigns for quality traffic and strong ROI
• Measure and report performance of all digital marketing campaigns against goals
• Manage Amazon and e-commerce campaigns
• Monitor customers placed on 'do not sell to' lists through distributors
Requirements
• A minimum of 1-3 years' experience in Amazon management
• Expert knowledge of Amazon Sponsored Ads and Seller Central
• Solid knowledge of website analytics tools (e.g., Google Analytics, Sellics)
• Outstanding communication and interpersonal skills
• Familiarity with marketing jargon (e.g., PPC, CPC, CPA, ROAS)
• Ability to thrive in an autonomous working environment
• Reliable, takes initiative, and solves problems independently
Benefits
• Dental insurance
• Health insurance
• Paid holidays
• Vision insurance
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