Digital Marketing Executive

Award-winning luxury travel PR and Digital agency, Modern Currency PR is seeking an L.A.-based Digital Marketing Executive (full-time) with an innate hunger and passion for all things travel & hospitality (culinary/hospitality, travel, hotels, etc.), and a strong handle on the latest & greatest social media disciplines. The ideal candidate must be highly organized and creative, and possess a willingness to deploy a proactive and scrappy approach to driving digital campaigns for the agency’s award-winning luxury travel & hospitality clients. The Digital Marketing Executive must possess at least 2-3 years of direct experience in social media strategy/management (preferably with an PR agency/firm or like minded hospitality and/or travel company), with a true go-getter mentality. This position will co-exist with our PR campaigns, supporting collaborative digital opportunities for clients alongside a team of seasoned senior-level media industry professionals within an engaging boutique agency environment. The Digital Marketing Executive should stay ahead of trends, be thoughtful and creative, offer strong writing skills, never miss a deadline, have the ability to connect the dots, and possess a keen eye with attention to detail. If you can’t get enough social media, whether following the top foodie influencers, keeping up with the latest Instagram and TikTok trends, or stepping up your Reels game, and you value the relationships you’re building across the vibrant and ever-evolving social community, we can’t wait to meet you. As the L.A.-based full-time Digital Marketing Executive at Modern Currency (local applicants only), you will be responsible for assisting with day-to-day administrative duties and responsibilities of digital client campaigns. Digital Executives work in an administrative capacity and report to the Digital Marketing Manager. This is a remote position, however, all eligible candidates must be based in Los Angeles and have reliable transportation to support the Digital team with in-person meetings, influencer engagements, events, and photo/content shoots. Who You Are • Experience: 2-3 years of social media experience in hospitality and/or travel, preferably in an agency setting, with advanced proficiency in Microsoft Office, Google Suite & Canva, Later, etc. Show us that you can post and create social media content for multiple brands. Have a portfolio to share? Amazing, send it our way! • Passionate: High-energy, positive self-starter with excellent interpersonal skills who is willing to go above and beyond to make a difference in a dynamic agency setting. • Detail-Oriented: Strong organizational skills and appreciates the art of dotting I’s and crossing T’s. The devil is in the details. • Social Media Enthusiast: Social media junkie–there’s no such thing as reading/watching/engaging/posting too much—bonus points for pop culture acumen and wicked photo skills. • Storyteller: Excellent verbal and written communication skills alongside strong grammar and proofreading skills, including in-depth knowledge of AP Style • Team Player: Work alongside teammates and clients with professionalism, punctuality, and problem-solving skills, while maintaining a sense of humor. • Strategic + Tactical: Has the ability to dig deep into client goals, think strategically, and act tactically to help teams secure meaningful and impactful social media content. • Trend-Setter: Enjoys helping teams create social media accounts that make others say "Why didn’t we think of that?” • Self-Proclaimed Speed Demon: Love of a fast-paced environment and the satisfaction of a busy yet productive day. • Growth Mindset: Excitement for growth, new ideas, and new ways of doing things in a place you're thrilled to call home. Modern Currency is a dynamic, ever-evolving company that thinks beyond black and white. • Skilled Multi-Tasker: Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion. • Innovative: Eager to help develop and strategize creative partnerships and alliances that keep clients ahead of the curve. • Creative Problem Solver: Navigates social media challenges with creativity, precision, and a solution-oriented approach, finding innovative ways to engage audiences and elevate brand presence. Excels at making data-driven, on-brand decisions in the ever-changing world of social media, ensuring client goals are not just met but surpassed. Requirements, Duties & Responsibilities • Based in sunny Los Angeles, California + ability to thrive in a remote working environment • Support MCPR Digital Strategy, influencer vetting, on-site photo shoots, influencer/media FAMs, and social media direction for relevant clients alongside the agency’s social platforms (IG, Twitter/X, LinkedIn, etc.) • Service 4 – 5 top-tier client accounts across social media and influencer & digital marketing including MCPR Digital/Social; will report to Digital Marketing Manager & agency Vice President • Contribute to developing and ideating creative social media & digital ideas for client social plans, agendas, quarterly audits, and EOY Digital Recaps • Develop a cadence, style, and strategy for each client to ensure follower growth, posting consistency, optimal engagement, and accessibility • Ability to travel for client needs, visit local clients on a monthly basis to create fresh on-trend photo/video content; must have personal transportation • Assist in staffing on-property and in-studio shoots with digital & social media clients for the agency • Build targeted social media editor & influencer distribution lists and actively pitch, liaise, and engage on behalf of social media clients to secure meaningful, consistent, and goal-oriented results • Social media monitoring and reporting for client-related social media coverage; draft merchandising emails to share digital results with clients on a real-time basis • Develop administrative social media documents, including adding Digital discussion points to bi-weekly and monthly meeting/call agendas, quarterly PR/social plans, weekly and monthly client activity reports • Participate in client communication via email and bi-weekly and monthly agenda meetings/calls • Familiarity with digital and social media software and platforms including Later.com, Canva, Influencity, etc. • Responsible for reactive vetting & providing POV for influx of influencer requests on a daily basis for a variety of digital clients • Maintain & set parameters for on-brand and mutually beneficial social media editor & influencer visits, trips & partnerships • Consistently engage with followers across the various platforms, respond to messages/inquiries in a timely manner, facilitate social media influencer requests/visits, and conduct proactive outreach to influencers or partners who are on-brand and can help organically raise awareness • Create monthly reports for each Digital client showcasing growth, engagement, and analyzing trends Benefits MCPR offers a competitive benefits package, including: • Flexible work remote schedule and policy: Enjoy flexibility with a work schedule that prioritizes your ability to work remotely in Los Angeles and gather often with your colleagues and teammates for in-person bonding • ‘Work From Anywhere’ flex program eligibility (for up to 5 work days) • Health & Wellness Benefits: Options for comprehensive medical coverage including Medical/Dental/Vision insurance subject to plan terms and company-sponsored life insurance policy • Financial Security: Contribute to 401(k) plan for retirement with company matching • Vacation & Birthday Paid Time Off: Enjoy two weeks’ worth of vacation days alongside Annual Paid Birthday Leave • Summer Friday Flexibility: Summer Fridays offer condensed work hours from Memorial Day to Labor Day • Holiday PTO: The agency closed between Christmas and New Year for a well-deserved break, as well as several other holidays throughout the calendar year • Technology: A company provided Apple MacBook, along with IT support • Bonuses: Potential for discretionary spot and end-of-year bonuses • Expense Reimbursement: Gas expenses incurred for mileage related to client events will be fully reimbursed • PR & Digital Perks: From jet-setting on JSX to visiting some of the world’s most extraordinary hotels, resorts, and destinations, the world truly is your oyster! 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