Senior Performance Marketing Specialist (WFH) | ZR_1229_JOB

This is a remote position. Senior Performance Marketing Specialist (Remote) About PeoplePartners At PeoplePartners, we’re not just building careers — we’re building something people genuinely want to be part of. As a Great Place to Work certified company, we put people first in everything we do. That means real support, meaningful collaboration, and opportunities that actually move your career forward. You’ll work with global clients, gain international exposure, and be surrounded by a team that values growth, curiosity, and impact. It’s fast-paced, yes — but it’s also thoughtful, human, and designed for people who want more than just a job. If you’re looking for a place where your work matters and your growth is taken seriously, you’ll fit right in. Role Overview This isn’t a “set up campaigns and hope for the best” kind of role. As a Senior Performance Marketing Specialist, you’re the engine behind real, measurable growth. You don’t just run ads — you build systems that turn spend into pipeline. You see beyond clicks and impressions and focus on what actually moves the needle: qualified leads and conversions. You’ll own the full funnel, shape the creative strategy (especially video), and make data-backed decisions that continuously improve performance. If you enjoy being in the driver’s seat — testing, optimizing, and scaling what works — this role is built for you. Key Responsibilities: Launch, manage, and optimize full-funnel campaigns (ToFu to BoFu). Own campaign performance across Google Ads, Meta Ads, and LinkedIn Ads. Set up and validate tracking using Google Tag Manager (GTM) and GA4. Monitor and improve CPL, CPA, CTR, and conversion rates. Execute structured A/B testing with clear hypotheses. Identify landing page issues and recommend CRO improvements. Analyze campaign data and provide actionable insights. Collaborate with Multimedia Designer on ad creatives. Create briefs, scripts, and directions for paid media assets. Maintain accurate reporting, tracking, and documentation. Requirements Required Qualifications (Must-Have): 5+ years of experience managing paid media campaigns. Proven experience owning campaign performance and results. Strong background in lead generation campaigns. Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads. Experience with GA4, GTM, and performance tracking. Strong analytical and data interpretation skills. Preferred Qualifications: Experience working closely with designers or creative teams. Experience contributing to video ad concepts and direction. Familiarity with landing page optimization and CRO strategies. Why Join PeoplePartners At PeoplePartners, you’re not just taking on a role — you’re stepping into a career that’s designed to grow with you. Work with global clients and gain international exposure. Be part of a people-first, Great Place to Work certified culture. Competitive salary and benefits package. HMO coverage and paid leaves. Remote-first flexibility with structured collaboration. Ongoing learning and development opportunities. Regular team engagement activities and events. A culture that values ownership, feedback, and continuous improvement. If you’re ready to own results, push performance forward, and work with a team that actually supports your growth — this is your next move. Apply now and build campaigns that truly convert. Work Details Work Setup: Remote (Philippines-based). Schedule: 7:00 AM – 4:00 PM MNL (aligned with 9:00 AM – 6:00 PM BNE). Employment Type: Full-time. Benefits Permanent Work-from-home setup Company-provided equipment Secondary Wi-Fi Modem 21 Leave Credits Annually - Leave benefits begin on Day 1. 100% conversion of UNUSED leave credits HMO on Day 1 13th Month Pay Monthly Gift Voucher Milestone Tokens (Birthday/Anniversary/Christmas). A Life Beyond the Screen #WorkLifeBalance. Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes. Apply To This Job