**Experienced Full Stack Software Engineer – Web & Cloud Application Development at arenaflex**

**Join arenaflex, a leading global airline, in shaping the future of AdTech and Customer Data & Identity.** **About arenaflex** At arenaflex, we're on a mission to become the best airline in the history of flying. Our shared vision - Connecting People, Joining the World - is about more than just getting people from one place to another. It's about being a global organization that operates in many countries, serving millions of customers and employees, and having a special responsibility to uplift and provide valuable opportunities in the places where we work, live, and fly. We're committed to creating a truly diverse and inclusive workforce, and we're looking for talented individuals to join our team. **Our Marketing and Loyalty group is the driving force behind arenaflex's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong arenaflex flyers. Our marketing communications, research, and brand teams drive travelers' affinity and engagement with the arenaflex brand. Our product, design, and service teams bring the arenaflex brand to life in our lounges and on our aircraft, ensuring a consistent, premium experience. And when customers choose arenaflex time and time again, it's because the loyalty team has been working hard to create an award-winning program. Our loyalty team manages arenaflex MileagePlus, building travel and lifestyle programs that customers can engage with every day, and works with our Star Alliance partners to ensure arenaflex can take you anywhere you want to go.** **Key Responsibilities** We're seeking an exceptional Principal Architect - AdTech Customer Data & Identity to lead the development and execution of our customer persona system across AdTech platforms. In this role, you will be instrumental in architecting a creative persona framework that enhances personalized customer experiences and drives targeted advertising efforts. The ideal candidate will apply their expertise in customer data platforms, persona graphs, and universal identifiers to create a unified view of our customers, enabling precise ad targeting and activation on DSPs. If you're passionate about transforming customer data into actionable insights and driving effective digital campaigns, we invite you to join our dynamic team and shape the future of our AdTech environment. **Responsibilities:** * Engineer and execute a comprehensive customer persona framework tailored to our organization's vision and objectives. * Stay up-to-date with industry trends, emerging technologies, and standard practices in AdTech, influencing the continuous improvement of our systems. * Apply solutions like customer data platforms and persona graphs to create unified customer profiles and enhance personalization efforts. * Execute universal identifiers like UID 2.0, Match, and ID to improve data interoperability and persona resolution. * Develop methodologies to collect, maintain, and leverage customer data effectively while ensuring compliance with data security regulations. * Collaborate with cross-functional teams, including marketing, IT, and data analytics, to drive strategy and achieve business objectives. **Join our team and be part of a company that values diverse experiences, perspectives, and backgrounds. We support every individual who meets the minimum qualifications to apply, and we're always looking for people who will bring a fresh perspective to the table!** **Requirements** **What's required to succeed (Minimum Qualifications):** * Bachelor's degree in Data Science, Computer Science, Software Engineering, or related field * 8+ years of experience in a data innovation solutions design role * 3+ years of experience working in customer persona management * Broad experience in AdTech, with a proven history of designing and implementing large-scale ad delivery frameworks * In-depth knowledge of customer data platforms, persona graphs, and universal identifiers * Strong understanding of cookie technology and its implications for digital marketing * Experience with data development strategies and tools * Strong critical thinking skills and the ability to make decisive decisions * Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams * Experience with cloud-based services (e.g., AWS, Google Cloud) * Experience with data analytics tools for performance monitoring and optimization * Past experience in architecting solutions **What will help you stand out from the pack (Preferred Qualifications):** * Graduate degree in Software Engineering or Computer Science * Working experience ideally in a digital marketing or e-commerce environment * Data Clean Room experience is a plus * Experience with online customer data security and/or consent/ persona management tools **Compensation and Benefits** The salary range for this position is $132,000 to $193,600, based on full-time employment, and is dependent on work-related, non-biased factors like experience, education, and skills. arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We will ensure that individuals with disabilities are given reasonable accommodations to participate in the employment process or screening, to perform essential job functions. **Join arenaflex today and be part of a company that's shaping the future of AdTech and Customer Data & Identity!** Apply Now! Apply for this job