Executive Director – Growth Marketing

Job Description: • Define the vision, strategy, and operating model for growth across direct response channels • Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio • Set execution standards across channels, including bidding strategy and audience segmentation • Lead the strategy for high-velocity performance creative across paid social and video formats • Own media investment planning, forecasting, and performance management • Partner with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance • Partner with the Data and Analytics team to drive testing and measurement strategy • Scale creator and partner channel performance across affiliate and influencer programs • Lead social commerce expansion with focus on building TikTok Shop into a revenue channel • Oversee agencies, media partners, and internal teams to achieve growth and profitability outcomes Requirements: • 10+ years in growth and paid media • 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred) • Experience managing paid media budgets exceeding $30M annually • Experience leading cross-channel teams with 3+ direct reports • Proven track record managing diversified paid media portfolios across Meta, TikTok, Google, CTV, affiliate, influencer, and emerging channels • Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing • Experience scaling social commerce with direct ownership of TikTok Shop growth • Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV • Demonstrated ability to manage eight-figure marketing budgets • Omnichannel marketing experience preferred, including exposure to retail and marketplace environments • Strong cross-functional leadership skills Benefits: • Annual bonus opportunity • Employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • Employee perks & discounts • Training & career development • Generous PTO Apply tot his job Apply To this Job