Marketing Coordinator

American University is a student-centered research institution located in Washington, DC, with a reputation for creating meaningful change in the world. The Marketing Coordinator supports the Enrollment Marketing & Communications team in executing recruitment communication strategies for prospective undergraduate students and their families, focusing on email campaigns, marketing materials, and digital asset organization.

Responsibilities

• Assist with creating, scheduling, and monitoring email and texting communications in the CRM system
• Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance
• Create output reports from CRM and CMS software
• Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral
• Schedule meetings, record meeting notes, and arrange meeting logistics
• Assist in creating graphics or simple design elements
• Assist with recruitment event and logistics

Skills

• Bachelor's degree
• 0 - 2 years of experience in marketing, communications, customer experience, or related field
• Foundational skills in writing, digital communication, and basic content management
• Experience with Microsoft Office Suite and basic graphic design tools
• Familiarity with Adobe Creative Cloud applications
• Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud
• Experience in Higher Education
• A willingness to adapt and learn how to find long-term solutions to complex problems

Benefits

• AU offers a competitive benefits package.

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