Digital Campaign Specialist

WPP is a leading company that integrates media intelligence and data solutions with creativity and strategic counsel. They are seeking a detail-oriented Digital Campaign Specialist to execute cross-channel marketing campaigns for clients using CRM platforms. The role involves managing workflows, resolving campaign errors, and collaborating with internal teams to drive impactful results.

Responsibilities

• Implementing cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud)
• Managing workflows and segmentation implementation within the CRM
• Investigating and resolving campaign errors
• Providing input on campaign metrics and performance
• Participating in daily and weekly meetings with cross-functional teams to ensure consistency in deliverables and alignment on project goals

Skills

• Strong understanding of digital marketing principles
• Experience with CRM platforms
• Excellent organizational and time management skills
• Ability to manage multiple tasks simultaneously
• Effective collaboration with cross-functional teams
• Clear communication skills
• Knowledge of segmentation, implementation and execution of digital marketing campaigns
• Postsecondary education in Marketing, Computer Science or related field
• Excellent communication, organizational and time management skills
• Experience with HTML, CSS, or digital communication
• Proactive problem-solving mindset; always seeking opportunities to technically optimize, automate, and help with developing MarTech solutions
• Experience with Salesforce Marketing Cloud or Adobe Campaign
• Completed certification (or interest in obtaining certification) in Salesforce Marketing Cloud (SFMC) or Adobe Campaign

Benefits

• Opportunity to kickstart your career in digital marketing.
• Experience working with global teams and world-renowned brands.
• Chance to get certified in world-leading marketing tools.
• Opportunities to work with industry-leading experts and a diverse group of talented marketing and technology professionals.
• Fun and exciting social events where you can connect with your team!

Company Overview