Marketing Content Creator - SaaS Platform

InTouchLink is a leading engagement and communication platform designed for senior living communities. They are seeking a creative, early-career marketer to produce various forms of content, including visual, video, audio, and written, to enhance their marketing efforts.

Responsibilities

• Create visual content for social media, website, client information/training and campaigns
• Design marketing collateral (PDFs, one-pagers, flyers, presentations)
• Develop trade show assets (booth backdrops, signage, swag)
• Produce and edit short-form and long-form video (product demos, sizzle reels, clips)
• Produce and edit audio (podcasts, snippets, promotional content)
• Support storyboarding and content planning
• Write blogs, articles, and marketing content aligned with brand voice
• Edit and refine copy for clarity, tone, and impact
• Translate product features into compelling, easy-to-understand messaging
• Create and design email campaigns to support lead nurturing and conversion
• Develop sequences (pre-demo, post-demo, re-engagement)
• Write high-converting email copy for campaigns, newsletters, and updates
• Collaborate with sales to align messaging across outreach efforts
• Support planning and execution of webinars and virtual events
• Create promotional assets (landing pages, emails, social posts)
• Repurpose webinar content into clips, articles, and campaigns
• Help develop topics aligned with real industry pain points
• Manage and grow recurring newsletters
• Curate and distribute content aligned with industry trends and product value
• Track and optimize performance (open rates, CTR, engagement)
• Manage multiple projects and deadlines effectively
• Work cross-functionally with sales, marketing, and leadership
• Use tools like ClickUp to stay organized and on track
• Take direction, execute quickly, and bring your own ideas to the table

Skills

• 1–3 years of experience in content creation, marketing, or similar
• Strong skills across design, video, audio, and written content
• Proficiency with tools like Adobe Creative Suite, Canva, Descript, etc
• Excellent writing and copy editing ability
• Native or native-level English fluency
• Strong attention to detail and ability to manage multiple priorities
• Comfortable working across teams and adapting to different content needs
• A portfolio of relevant work (design, video, audio, or mixed)
• Include the word 'Storyboard' somewhere in your application
• Experience in B2B or SaaS environments
• Familiarity with content performance metrics and analytics
• Strong AI expertise
• Exposure to senior living, healthcare, or hospitality industries

Company Overview