GoHighLevel Funnel & Automation Specialist (Part-Time Freelance → Potential Full-Time)
Honeytree Technologies is hiring a HighLevel (GoHighLevel / GHL) workflow & automation specialist to help build, manage, and optimize marketing systems for our clients.
This role starts as a part-time freelance position and is ideal for someone who already works extensively inside HighLevel. As client demand grows, the position may expand into a full-time role for the right candidate.
Your primary responsibility will be ensuring that HighLevel’s AI tools, automations, workflows, funnels, and CRM systems are configured correctly and running optimally.
The goal is simple: build and maintain systems that remove friction, reduce manual work, and make marketing and customer management easier, smoother, and more effective for business owners and their teams.
Why This Role Matters
Today’s businesses runs on systems. Funnels and websies capture opportunities, automations keep leads moving, and AI agents handle the first touchpoint with speed and consistency.
In this role, you’ll ensure that the systems behind marketing and customer communication actually work the way they should—reliably, intelligently, and in ways that make the daily work of business owners and marketers simpler, faster, and more enjoyable.
You’ll help turn complex marketing technology into clear, dependable systems that support growth without creating chaos.
Key Responsibilities
Automation & Workflow Optimization
• Build, test, and maintain GoHighLevel workflows using triggers, tags, pipelines, and conditional logic
• Ensure automations run reliably and are structured for long-term scalability
• Identify inefficiencies and improve existing workflows
AI Agent Configuration & Optimization
• Configure and monitor HighLevel AI agents and conversational tools
• Ensure AI responses, routing, and follow-up actions align with client goals
• Improve AI interactions so they feel helpful, accurate, and natural to prospects and customers
Funnel Development
• Build and optimize conversion-focused funnels within HighLevel
• Configure opt-in pages, booking funnels, lead capture forms, and upsell flows
CRM System Health
• Maintain organized pipelines, tags, and contact management systems
• Ensure data flows correctly between funnels, automations, and CRM stages
Integrations & System Connections
• Connect HighLevel with third-party platforms using native integrations, Zapier, and webhooks
• Troubleshoot automation failures or data flow issues between systems
WordPress & Page Support
• Embed or customize HighLevel funnels and forms within WordPress pages when needed
• Troubleshoot conflicts or formatting issues
Performance Monitoring & Improvements
• Monitor automation performance and funnel conversions
• Recommend improvements that simplify processes and improve results
Collaboration
• Work with designers, strategists, and marketers to turn campaign ideas into reliable technical systems
Ideal Candidate
This role is perfect for someone who:
• Enjoys building and maintaining clean, reliable systems
• Knows HighLevel deeply and can diagnose and fix automation issues quickly
• Takes pride in making technology work smoothly even for non-technical users
• Understands that the goal of automation is not just efficiency, but making business owners’ and marketers’ lives easier
Job Types: Part-time, Contract
Pay: $15.00 - $40.00 per hour
Benefits:
• Flexible schedule
• Professional development assistance
Compensation Package:
• 1099 contract
Schedule:
• Choose your own hours
• Weekends as needed
Application Question(s):
• Describe a HighLevel workflow or automation you built that solved a real business problem.
• If a client says their leads are coming in but follow-ups are inconsistent or contacts are not moving through the pipeline correctly, how would you troubleshoot the issue inside HighLevel?
• Describe how you would configure an AI agent or automated conversation workflow to handle new inbound leads while still creating a good experience for prospects.
What guardrails, triggers, or follow-up actions would you include?
Experience:
• hands-on HighLevel: 3 years (Required)
Work Location: Remote
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