Remote Product Marketing Manager; Benefits

Location: Telecommute Job Type: Contract Compensation Range: $60 - 63 per hour We are looking for an Associate Manager, Product Marketing to assist with benefit-driven marketing projects across the network. This position focuses on supporting go-to-market strategies, converting network benefits into clear consumer language, and assisting with marketing programs for various launches and ongoing campaigns. The perfect candidate is a proactive, detail-oriented professional who excels in high-speed environments and enjoys driving marketing initiatives forward through seamless cross-functional teamwork. Responsibilities: Support benefit-led marketing initiatives • Facilitate the creation and rollout of marketing projects that emphasize the network's benefits and core value propositions. • Assist in go-to-market alignment for new benefit introductions, promotional windows, and broader marketing schemes. • Help translate technical network advantages into digestible consumer-facing copy for various assets and campaigns. • Collaborate with data and analytics departments to monitor results and pinpoint areas for campaign refinement. Execute benefit-led marketing across channels • Assist in the deployment of marketing campaigns across the network's internal channels, ensuring all content stays true to brand goals and messaging. • Contribute to the drafting of creative briefs and work alongside cross-functional partners (creative, legal, ops) to sync timelines and project outputs. • Manage the development, approval process, and distribution of assets for diverse marketing programs. • Support A/B testing and experimental marketing efforts to enhance the effectiveness of value proposition messaging. Provide brand and campaign support • Deliver operational support for large-scale brand initiatives, including routing assets for approval and general campaign logistics. • Support Senior Leadership with daily brand management tasks, such as presentation prep, documentation, and project tracking. • Verify that all marketing materials adhere to the network's established brand guidelines and messaging standards. Support in-store marketing initiatives • Coordinate with Retail Marketing and physical location teams to deploy network messaging across in-person touchpoints, including digital signage and displays. • Help bridge the gap between digital and physical environments to ensure a cohesive brand experience everywhere. Manage workflows and cross-functional coordination • Provide project management across several workstreams, tracking deadlines, deliverables, and feedback from stakeholders. • Maintain high levels of organization to ensure marketing programs move smoothly from the concept phase to final execution. • Adapt to evolving priorities while helping the team maintain high operational standards. Qualifications: PLEASE APPLY IF YOU MEET ALL 3 HARD SKILLS BELOW: • 3-5+ years of professional experience in product marketing, brand management, or integrated marketing roles in membership/retention marketing, B2C and/or retail space. • Mastery of the product marketing funnel, specifically the ability to translate technical product features into consumer-facing value propositions and manage the execution of large-scale Go-To-Market (GTM) launches. • Proven technical ability to coordinate complex marketing assets across diverse ecosystems, including digital "Owned & Operated" channels, in-store retail media (signage/POS), and integrated brand campaigns JOBID: 032026-126698 Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Apply tot his job Apply To this Job