Associate Manager - Digital Marketing

Why Work at Rehlko Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands. Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future! What We Offer At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide: • Competitive compensation and benefits • Work-life flexibility • Recognition and rewards • Development and career opportunities • A safe and inclusive workplace Why You Will Love this Job Rehlko is seeking a strategic, data-driven, and technically skilled Digital Marketing Associate Manager to join our Enterprise Digital Marketing team, with a dedicated focus on the Power Systems business. This role is ideal for a digital marketer who thrives in a fast-paced, collaborative environment and is passionate about leveraging analytics, technology, and innovation to drive measurable business impact. As the Product Owner for the Power Systems global websites, you will lead the strategy, planning, execution, and optimization of digital experiences that align with business objectives and brand positioning. You will be responsible for driving data-informed decision-making by analyzing user behavior, traffic patterns, and conversion metrics to identify opportunities for improvement. In addition, you will enhance SEO performance through rigorous keyword research, competitive analysis, and continuous monitoring of search trends, while leveraging AI-driven search and personalization to improve content discoverability and user engagement. This role also involves managing and optimizing digital platforms to increase traffic, engagement, and conversion rates, as well as monitoring performance dashboards to track KPIs, measure ROI, and communicate insights to stakeholders. Success in this position requires strong collaboration with marketing, product, and IT teams to implement data-backed strategies that improve digital experiences and deliver tangible business outcomes. Ideal candidates will combine strategic thinking with strong analytical capabilities, proficiency in digital marketing tools, and a passion for using data to shape impactful digital experiences. Specific Responsibilities: Website product ownership • Lead the strategy, planning, execution, and optimization of global Power Systems websites to deliver seamless digital experiences aligned with business objectives and brand positioning. • Develop and present clear KPIs and measurable cost-saving projections to justify and guide the consolidation of websites into a unified global experience. • Own and manage the Power Systems digital roadmap, driving continuous improvement, innovation, and alignment with long-term product vision. • Serve as Product Owner for business-specific digital enhancements and agile team(s), ensuring solutions address business-relevant problems and deliver measurable value. • Foster strong relationships with cross-functional teams and key stakeholders to understand needs, remove barriers, and ensure successful collaboration. • Demonstrate strong communication skills to clearly express ideas, interpret feedback, and translate requirements into actionable plans. • Apply deep knowledge of B2B website operations and business processes to guide strategic decisions and optimize digital performance. Analytics & SEO management • Drive global website strategy and execution, including technical SEO and AI-powered search optimization to enhance discoverability and user experience. • Leverage analytics tools such as Google Analytics and Semrush to monitor performance, identify trends, and make data-driven decisions that improve traffic, engagement, and conversion rates. Digital platform management • Execute and oversee website translations, digital asset management and product updates, ensuring accuracy, consistency and compliance with GDPR and global standards. • Manage the Power Systems instance of Salesforce Marketing Cloud, driving consistent, compliant customer communications and maximizing platform capabilities to support business objectives. • Develop and implement strategies to fully leverage Marketing Cloud, enabling advanced segmentation, automation, and personalization to enhance customer engagement and deliver measurable ROI. Requirements: • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. • 6+ years of experience in digital marketing, website management or product ownership. • Ability to define KPIs, measure ROI, and confidently present insights to stakeholders. • Excellent communication and collaboration skills with a global mindset. • Strong analytical skills and experience in technical SEO and analytics tools (e.g., Google Analytics, Semrush). • Solid understanding of digital platforms, integration technologies, AI and digital best practices. • Familiarity with AI-driven search, personalization strategies and advanced technical SEO. • Proven experience in product ownership and/or working within Agile/Scrum methodologies, including managing product delivery timelines. • Salesforce (Sales Cloud & Marketing Cloud) experience is a plus. • B2B experience in manufacturing sector. #LI-DNI Applicants must be authorized to work in the US without requiring sponsorship now or in the future. The Salary range for this position is $83,300.00-$105,200.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. About Us Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are . In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!? Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws. Americans with Disabilities Act (ADA) It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com. Rehlko is an equal opportunity/affirmative action employer. Our Values Curiosity – Seek, learn, share Trust – Go farther together Pace – Focus to go faster Excellence – Find the win every day Apply tot his job Apply To this Job