[Remote] Performance Marketing / SEM Campaign Manager

Note: The job is a remote job and is open to candidates in USA. MoreVisibility is a strategic, performance-focused agency seeking a Paid Search / Performance Marketing Campaign Manager who will own the strategy, execution, and performance across a portfolio of client accounts. The role involves developing comprehensive paid media strategies, managing substantial multi-channel budgets, and leading client conversations with a focus on driving business outcomes. Responsibilities • Develop comprehensive paid media strategies aligned with client business goals and revenue targets • Build channel mix recommendations, budget allocations, and structured testing roadmaps • Forecast performance and identify growth opportunities across search, social, and programmatic channels • Manage and optimize campaigns across: Google Ads (Search, Performance Max, Display, YouTube), Microsoft Ads, Meta, LinkedIn, Remarketing, Programmatic platforms • Oversee monthly budgets across multiple platforms • Drive improvements in ROAS, CPA, conversion rate, and lead quality • Translate campaign data into clear business insights • Present performance updates and strategic recommendations directly to clients • Connect advertising performance to revenue, pipeline, and profitability metrics • Confidently defend strategic decisions using analytics and data storytelling • Partner with SEO, analytics, creative, and strategy teams to ensure paid media aligns with broader initiatives • Support pitches and contribute strategic thinking in new business efforts • Leverage AI tools and automation (e.g., smart bidding strategies, AI-driven creative testing, ChatGPT workflows, predictive insights tools) to improve efficiency and performance • Stay current with evolving paid media trends, attribution shifts, and platform changes • Consistently meeting or exceeding CPA and ROAS targets • Delivering proactive strategic recommendations beyond tactical optimizations • Leading confident, insight-driven client conversations • Identifying new growth opportunities across channels • Demonstrating measurable business impact tied to client goals Skills • 3–5 years of hands-on paid media experience in an agency or performance-driven environment • Proven experience owning multi-channel paid media strategy and execution • Experience managing at least $50K+ in monthly ad spend • Strong working knowledge of Google Ads, Microsoft Ads, LinkedIn Ads, and Meta • Experience developing structured testing plans and budget allocation strategies • Ability to connect performance data to business outcomes • Client-facing experience presenting performance insights and recommendations • Working knowledge of Google Analytics (GA4) • Strong Excel skills for analysis and modeling • Experience with reporting platforms and attribution models • Certifications in Google Ads or Analytics are a plus • Strategic thinker with strong analytical capabilities • Detail-oriented with the ability to manage multiple accounts and deadlines • Self-motivated and comfortable operating independently • Confident communicator who can lead conversations with senior stakeholders Benefits • Competitive salary + performance-based bonus • Full benefits package and team perks Company Overview • MoreVisibility An Interactive Marketing industry leader and is part of a select group of agencies Google certified in both AdWords. It was founded in 1999, and is headquartered in Boca Raton, Florida, USA, with a workforce of 11-50 employees. Its website is http://www.morevisibility.com/. Apply tot his job Apply To this Job