Pinterest Ads Specialist

We are looking for an experienced Pinterest Ads specialist to develop and manage paid campaigns for a growing aesthetic / medical brand based in Toronto. This role is strictly focused on paid media strategy and performance optimization. We are not seeking organic Pinterest management or content creation — this is a conversion-focused advertising role. Our goal is qualified lead generation and measurable ROI. ⸻ Scope of Work • Full audit of Pinterest Ads account • Campaign setup (Traffic, Conversions, Lead objectives) • Keyword and interest targeting strategy • Funnel structuring (cold traffic, retargeting, lookalikes) • Pinterest Tag installation and conversion tracking validation • Creative testing strategy (static pins, video pins, collections) • Budget allocation and scaling strategy • Ongoing optimization • Bi-weekly reporting with insights and recommendations Optional but preferred: • Experience in healthcare, aesthetics, or service-based businesses • Landing page optimization recommendations • CRM integration experience ⸻ Our Goals • Increase qualified consultation bookings • Lower cost per lead • Build evergreen campaigns that scale predictably • Leverage Pinterest’s high-intent search behavior ⸻ Ideal Candidate • 3+ years managing Pinterest Ads • Proven case studies in lead generation • Strong understanding of Pinterest search intent and keyword targeting • Experience scaling service-based businesses • Data-driven and analytical • Comfortable working in regulated industries We are not looking for boosted posts or basic setup. We are looking for a strategic performance marketer who understands acquisition systems. Apply tot his job Apply To this Job