Senior eCommerce Landing Page Strategist (Research, Copy, Design & Development)
Company Description
Glowco is a wellness brand dedicated to helping families achieve better sleep, enhanced calm, and brighter living. By offering science-backed and family-safe products, Glowco prioritizes supporting the body’s natural relaxation and sleep systems without dependency on harsh ingredients. With innovative solutions like the CalmCarry® device and natural relaxation gummies, Glowco aims to empower people to rest and recharge effectively. Having sold over 280,000 CalmCarry® devices worldwide, the company is trusted by families, professionals, and travelers looking for accessible and effective relaxation aids. Glowco merges wellness, science, and technology to create practical and reliable products for everyday life, helping people restore their energy and calm.
Role Description
This is a full-time remote role for a Senior eCommerce Landing Page Strategist specializing in research, copy, design, and development. Key responsibilities include designing high-conversion landing pages, conducting market and consumer research, creating persuasive, user-friendly copy, and collaborating with designers and developers to ensure functionality and aesthetics. The strategist will optimize the performance of landing pages through data analysis, A/B testing, and iteration while aligning with Glowco's brand tone and marketing vision.
Qualifications
• Proficiency in creating and editing compelling and persuasive copy for eCommerce platforms
• Familiarity with market research, consumer behavior insights, and data-driven decision-making
• Strong understanding of design principles and experience collaborating with web designers and developers
• Proven ability to strategize, organize tasks, and meet tight deadlines
• Experience with A/B testing and landing page conversion rate optimization techniques
• Excellent communication skills and a collaborative mindset
• Profound knowledge of eCommerce platforms, website performance metrics, and digital marketing strategies
• Bachelor’s degree in Marketing, Business, UX/UI Design, Communications, or a related field
• Portfolio showcasing experience in landing page strategy, copywriting, and eCommerce design optimization is highly preferred
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