Freelance Brand Designer – Wholesale Line Sheet & Full Retail Marketing Package (CANDLEY)

About the Brandn www.candley.net @_candleyco_ CANDLEY is a premium, design-forward candle brand preparing for national boutique and specialty retail expansion. We already have product designs, branding, photography, and positioning. We need a professional designer to take existing assets and transform them into a persuasive, cohesive wholesale marketing package suitable for boutique retail buyers. This is not a branding-from-scratch project. This is a sales material execution and refinement project. Objective Create a polished, persuasive, retail-ready wholesale package that: • Communicates brand positioning clearly • Makes ordering simple • Elevates perceived value • Looks professional enough for boutique buyers • Is usable for both email outreach and printable distribution Scope of Work You will design the following: 1. Wholesale Line Sheet (Primary Deliverable) Clean, modern layout Product photos organized by collection or SKU SKU name, description, size, MSRP, wholesale price Case pack / MOQ information Reorder details Contact / ordering information Brand positioning paragraph Visual consistency with brand tone Deliverables: PDF (email optimized) Print-ready PDF (CMYK, bleed if applicable) Editable source file (Illustrator / InDesign / Figma) 2. Retail Sell Sheet (Condensed Version) 1-page persuasive overview Hero product imagery Key differentiators Wholesale terms summary Ordering CTA 3. Retail Outreach Visual Assets Email header graphics Simple product showcase graphic for outreach emails Optional social proof layout (if applicable) Instagram-friendly version of line sheet graphics 4. Direct Mail Version (If Used) 4x6 or 5x7 postcard layout Strong visual + short wholesale CTA QR code placement for wholesale page 5. Organized Asset Folder Structure You will return all materials clearly organized for: Email outreach Print Social use Sales rep use What I Will Provide You will receive: • High-resolution product images • Logo files (vector + raster) • Brand fonts (if applicable) • Brand color palette • Product details (sizes, SKUs, pricing, fragrance notes, etc.) • Wholesale pricing structure • MOQ / case pack information • Brand positioning statement • Any current marketing copy • Packaging images • Target retailer profile If something is missing, you must identify it clearly. What Must Be Included in the Full Marketing Package The final package must clearly communicate: • Brand identity and tone • Target customer demographic • Product differentiation • MSRP vs wholesale margin clarity • Ordering simplicity • Contact and fulfillment method • Professional presentation suitable for boutique buyers No clutter. No fluff. Clean, persuasive, elevated. Requirements • Strong portfolio in product or retail branding • Experience designing wholesale line sheets • Understanding of boutique retail buyers • Clean typography and layout skills • Ability to organize product information clearly • U.S.-based preferred (not required if highly qualified) Intellectual Property All work is work-for-hire. All source files, layouts, and designs become the sole property of CANDLEY upon final payment. To Apply Include: Relevant portfolio samples (wholesale / product / retail work preferred) Estimated timeline Fixed project rate or hourly rate Confirmation you can deliver editable source files Applications without relevant portfolio examples will not be considered. Apply tot his job Apply To this Job