Senior Product Manager – Retail Media Networks

Company Description Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. Job Description Nielsen is hiring a Senior Product Manager to spearhead the strategy and execution of next-generation products within the Retail Media ecosystem. In this role, you will lead the "0-to-1" incubation of high-impact products at the intersection of first-party commerce data, identity resolution, and closed-loop measurement. You will be the architect of differentiated solutions that empower Retail Media Networks (RMNs) to prove the link between a media impression and a cash register ring. By leveraging Nielsen Marketing Cloud (NMC) and our Outcomes suite, you will define how the world’s largest retailers and streaming platforms value their inventory. Responsibilities Product Strategy • Strategic Roadmap: Define and drive a multi-year product vision that positions Nielsen as the primary measurement and identity layer for the Retail Media ecosystem. • Monetization of Assets: Identify whitespace and revenue opportunities by productizing Nielsen Marketing Cloud (NMC) enrichment and Outcomes (Attribution/Lift) data for RMN use cases. • Cross-Functional Synergy: Partner with Data Science and Nielsen ONE teams to build unified data assets that work across on-site, off-site, and in-store environments. • AI Roadmap Leadership: Define and execute an AI product strategy that leverages Nielsen’s proprietary data to power predictive attribution, automated campaign optimization, and generative insight tools for RMNs. Customer Discovery • Lead structured customer discovery with agency, brand, publishers and platform partners, helping them integrate retail data to power shoppable ads and off-site attribution. • Market Validation: Lead structured discovery with CPG brands, agencies, and RMN platform partners to ensure product-market fit. • Beta Management: Oversee high-touch alpha/beta programs, using signal-based experimentation to refine products before global scale. Execution Leadership • Agile Incubation: Lead cross-functional squads (Engineering, Data Science, UX) to move from concept to MVP with high velocity. • Technical Product Ownership: Translate complex business needs into crisp technical requirements for APIs, Clean Room integrations, and Identity Graphs. • Outcome-Driven: Set and exceed aggressive OKRs, shifting from "feature delivery" to "measurable business impact" for our retail clients. Go-to-Market & Partner Strategy • Commercial Packaging: Collaborate with GTM and Marketing to design pricing, "Value-Based" packaging, and competitive positioning. • Ecosystem Expansion: Engage with strategic partners—including DSPs, SSPs, and Data Clean Rooms (e.g., Snowflake, Habu)—to ensure Nielsen products are embedded in the commerce media workflow. Qualifications • The Experience: 5+ years in Product Management (AdTech or MarTech preferred), with a proven track record of managing complex data products. • RMN & Programmatic Expert: Deep understanding of the Retail Media lifecycle, the OpenRTB stack, and the nuances of closed-loop attribution. • Technical Literacy: You are comfortable discussing identity resolution (UID2.0), API architecture, and privacy-safe computation with senior engineers. • Customer Advocate: You possess high customer empathy and can translate "vague" client pain points into a structured product requirements document (PRD). • Stakeholder Navigator: You can influence and lead in a matrixed organization, balancing the needs of commercial, legal, and technical teams. • The "Builder" Mindset: You thrive in the "messy" early stages of a product and are willing to be hands-on with data to find the path to revenue. • Understands AI/ML concepts and has experience building agentic workflows. #Remote Additional Information Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs. Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. 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