CRM / Retention Specialist
This a Full Remote job, the offer is available from: Poland, Serbia, Georgia (USA)
Overview:
SOFTSWISS continues to expand the team and is looking for a CRM / Retention Specialist. You’ll analyze performance data and provide actionable recommendations to improve processes.
Purpose of the role:
You will be responsible for analyzing CRM and retention performance, identifying opportunities for improvement, and supporting the development of initiatives that increase long-term player engagement.
Key responsibilities:
• Analyzing CRM and retention metrics and identifying areas for growth
• Working with lifecycle-based CRM strategies
• Building and optimizing trigger-based CRM flows
• Running and evaluating A/B tests to improve engagement and retention
• Preparing clear, actionable insights and recommendations based on data
• Collaborating with internal teams (Product, Analytics, CRM) to implement improvements
• Monitoring the effectiveness of implemented initiatives and suggesting optimizations
• Promoting a data-driven approach to CRM decision-making
Required Experience:
• 2+ years of experience in CRM, Retention, or Lifecycle Marketing within iGaming
• Strong understanding of the player lifecycle and retention mechanics
• Hands-on experience with audience segmentation
• Experience building and optimizing trigger-based CRM flows
• Practical experience with A/B testing and performance analysis
• Strong analytical skills and confidence working with metrics
• Data-driven mindset with the ability to turn insights into practical actions
• English level B1 or higher
• Native-level proficiency in Russian for communication
Our Benefits:
• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.
Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.
This offer from "SOFTSWISS" has been enriched by Jobgether.com and got a 75% flex score.
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