[Remote] Product Marketing Associate, Home Learning

Note: The job is a remote job and is open to candidates in USA. Imagine Learning is the leading provider of digital-first K–12 curriculum solutions, committed to igniting learning breakthroughs. The Product Marketing Associate, Home Learning will work closely with the Product Marketing Manager to shape product marketing strategies and create compelling marketing copy that resonates with homeschooling families. Responsibilities • Write and edit marketing copy for product lines across digital and print channels, including website content, email campaigns, product descriptions, blogs, and case studies • Collaborate with the Product Marketing Manager to implement positioning and messaging strategies that align with identified market opportunities and sales goals • Collaborate with sales/support teams to develop sales enablement resources and support documentation for internal teams, ensuring consistent communication of product value propositions • Collaborate with marketing team to develop customer-facing content in campaign initiatives and product launches, maintaining brand voice and messaging consistency that clearly communicates product features, benefits, and value • Assist in tracking and analyzing marketing performance metrics to inform content optimization and strategy refinements • Participate in product team meetings and contribute insights on market trends, customer feedback, and content effectiveness • Manage multiple content projects simultaneously, meeting deadlines while maintaining high-quality standards • Other duties as required Skills • Bachelor's degree in marketing, communications, English, education, or related field • 2+ years of professional writing and copy-editing experience, preferably in marketing or content creation roles • Experience in creating and executing successful marketing campaigns that meet desired plans and goals including engagement, conversion, growth, and ROI • Understanding of digital marketing best practices and content optimization techniques • Excellent project management and organization skills with proven ability to manage multiple projects and deadlines • Demonstrated ability to write clear, compelling copy for diverse audiences and marketing channels • Excellent attention to detail and commitment to producing polished, error-free content • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools (Jira, Confluence, etc.) • Collaborative mindset with ability to work effectively across teams and departments • Experience in integrating AI tools into content creation and editing workflows • Some experience with K-12 education and/or knowledge of homeschool curricula or education products Benefits • Multiple health, dental, and vision plans, including medical plans with zero employee premiums • 401k plan with a company match • 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day • Paid Time Off • Comprehensive maternity and fertility/family building benefits • Paid bonding leave when a new child joins your family • Access to on-demand mental health resources • Life and short and long-term disability insurance • Pre-tax savings plans • Paid volunteer time off • A wide variety of professional development programs, including tuition reimbursement • Work from home opportunities that foster work/life balance Company Overview • Imagine Learning provides digital-first curriculum solutions. It was founded in 2004, and is headquartered in Moscow, Idaho, USA, with a workforce of 1001-5000 employees. Its website is http://www.imaginelearning.com. Apply tot his job Apply To this Job