Sr. Digital Marketing Executive (Remote)
About the position
We are looking for an ambitious and proven Senior Digital Marketing Executive with 3+ yrs of experience & in-depth knowledge of digital marketing platforms.
Responsible for generating quality traffic for our website (The US-based website and need the traffic also from the USA)
Hands on experience in creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing.
Responsibilities
• Generating quality traffic for our website
• Creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing
• Leading and managing SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns
• Identifying the target audience and devising digital campaigns that engage, inform and motivate
• Optimizing landing pages and user funnels
• Setting up and optimizing Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns
• Video marketing
• Content writing
• Planning, executing, measuring and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO
• Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site.
• Develop and manage digital marketing campaigns.
• Strategic Link Building, Forum Participation.
• Perform Directory and Blog Submissions.
Requirements
• Relevant experience in digital marketing.
• Highly creative
• Solid knowledge of website analytics tools (e.g., Google Analytics/ Webmaster)
• Working knowledge of HTML and CSS.
• Up-to-date with the latest trends of Google and best practices in online marketing and measurement
• Good understanding of social media strategies.
• The aggressive learning curve on new digital marketing techniques and mobile marketing.
• Proficient with Social Media Optimization (SMO)
• Strong analytical skills.
• Experience with A/B testing.
Nice-to-haves
• Digital Marketing Certification
• Content Writing
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