HubSpot Operations Specialist (Remote, W2/EOR)
Responsibilities
• HubSpot Marketing Hub Email: Partner closely with the Community Lifecycle Marketing team to grow and scale the email channel.
• Partner with Data Analytics for best in class contact ingestion and hygiene.
• Provide strategic input on email and marketing automation best practices, including segmentation, send timing, testing, and deliverability.
• Track milestones, manage dependencies, and ensure on-time delivery.
• Own the health and structure of the contact database to support effective targeting, email performance and deliverability.
• Ensure CRM and marketing data integrity, system hygiene, and compliance with privacy regulations (GDPR,CAN-SPAM).
• Manage HubSpot user permissions, troubleshoot issues, and support internal stakeholders with platform guidance as needed.
• Building and managing dashboards, layouts, reports, process automation, and other configurable parts of the interface for end-users, and other capabilities including: Flows and Process, Workflow Rules & Approval Processes, Validation Rules, Custom Objects Configuration, Security Controls, Third-party integrations.
Requirements
• 5+ years of hands-on experience managing email campaigns and workflows in HubSpot (Marketing Hub required)
• Deep understanding of email marketing best practices: segmentation, automation, personalization, A/B testing, and deliverability
• Ability to educate and support internal stakeholders on HubSpot capabilities and processes
• Proven experience building lifecycle campaigns from the ground up
• Comfortable collaborating cross-functionally with marketing, data, and content teams to execute campaigns
• Strong organizational and project management skills (manage multiple priorities and timelines at a time)
• Analytical mindset with the ability to translate campaign data into actionable insights
Preferred
• HubSpot certifications a plus
• Intermediate HTML/CSS for email and landing page customization
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