Senior Customer Growth Marketer – East Coast

Job Description: • Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools. • Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs. • Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account. • Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates. • Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue. • Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts. • Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives. • Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies. • Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness. • Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams. Requirements: • 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers. • Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts. • Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards. • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). • Advanced experience with GA4 for website analytics and performance tracking. • Experience with SEMrush or equivalent SEO/competitor research tools. • Experience with Pendo software. • Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging. • Data-driven mindset with experience analyzing campaign performance and ROI. • Experience creating marketing content such as case studies, testimonials, or targeted campaign assets. Benefits: • Annual base salary: $115K - $125K • Annual Bonus • Remote First, Flexible PTO, Birthday Holiday, Summer Fridays • Paid Parental Leave, Bereavement Leave • Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance • 401k with 4% matching • Company Events, Holiday Parties, Friendly Office Competitions • Professional Development Opportunities Apply tot his job Apply To this Job