Experienced Senior Director of Customer Growth Business Development – Strategic Leadership and Innovation in Customer Marketing and Business Development

Introduction to arenaflex

arenaflex is a leading global brand that has been refreshing the world for over a century. With a strong commitment to innovation, customer satisfaction, and community engagement, we are now seeking an experienced Senior Director of Customer Growth Business Development to join our team. As a newly formed Business Development Center of Excellence, we are looking for a strategic leader who can drive growth, build strong relationships with our customers, and develop innovative marketing strategies that meet their evolving needs.

Job Description Summary

The Senior Director, Customer Growth Business Development role is a new position that will provide strategic leadership within the arenaflex Business Development Center of Excellence. This team will secure new business, drive new category growth, and play a key role in successfully managing our continued pipeline of renewals through building content, effective stewardship materials, and other commercial tools. As a newly formed Business Development COE, we’re looking for individuals who are solution-oriented and comfortable with “white space.” The ideal candidate will find opportunities to make progress and create value, even when the path forward is not clear.

Key Responsibilities

• Lead all growth/customer marketing related activities for the new Business Development COE
• Build strategic relationships with C-Suite marketing executives at top customers in the pipeline
• Serve as team lead with internal stakeholders to secure support for Business Development project needs (i.e., Insights, Digital, Brand, Assets, Commercial, etc.)
• Support strategic development of customer stewardship materials to provide improved support of efforts being led by other arenaflex customer teams (i.e., Why arenaflex Evolution, Value Bundle, etc.)
• Provide customer insights to brand, integrated marketing, innovation, and strategy teams, and identify when additional customer marketing research may be required to position us to win new business or retain existing customers
• Identify key trends and gaps within our value bundle, and connect with internal subject matter experts to develop solutions & commercialize best practices
• Create a communication plan for internal senior leaders that stewards marketing strategies using various tools to gain alignment (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.)
• Build impactful relationships through Industry engagements

Essential Qualifications

To be successful in this role, you will need:

• A Bachelor's Degree or equivalent work experience
• 10+ years in marketing, agency, or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers
• Customer Marketing or Shopper Marketing experience, ideally within FSOP
• Demonstrated ability to develop unique and compelling beverage partnership strategies
• Strong communication & influencing skills
• Comfortable leading through complex, long-term projects
• Strong problem-solving skills, solution orientation
• Thrive in ambiguity
• Planning and organizing
• Capable of leading through change
• Fast and agile learner

Preferred Qualifications

While not essential, the following qualifications are preferred:

• Experience working with iconic brands and developing innovative marketing strategies
• Strong understanding of the foodservice industry and its trends
• Experience with digital media strategy, group problem-solving, and local advertising
• Familiarity with marketing activation, marketing strategies, media planning, shopper marketing, social media strategies, sponsorships, and SWOT analysis

Career Growth Opportunities and Learning Benefits

At arenaflex, we are committed to the growth and development of our employees. As a Senior Director of Customer Growth Business Development, you will have access to:

• Challenging work that will help you develop world-class skills and a truly international career
• Iconic brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter
• Exposure to world-class leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights
• Opportunities for continuous learning and professional development

Work Environment and Company Culture

At arenaflex, we are proud of our inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve.

Compensation, Perks, and Benefits

We offer a competitive salary range of $175,000 - $201,000, depending on geography, job-related knowledge, skills, and experience. In addition to a full range of medical, financial, and/or other benefits, dependent on the position, we also offer an annual incentive reference value percentage of 30.

Conclusion

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for the Senior Director of Customer Growth Business Development role at arenaflex. With its rich history, iconic brand, and commitment to innovation and customer satisfaction, arenaflex is the perfect place to grow your career and make a real difference. Don’t miss this opportunity to join our team and be part of shaping the future of our company. Apply now and take the first step towards an exciting and rewarding career with arenaflex.