Local Marketing Liaison

Hatcher & Frey Orthodontics has been trusted by families across the Hampton Roads area for over 25 years. The Orthodontic Local Marketing Liaison will act as the primary ambassador between the practice and target referring dental practices, local schools, and community organizations, focusing on brand awareness and patient growth through referrals and engagement.

Responsibilities

• Develop and execute a strategic outreach plan for referring dentists and community organizations
• Organize, schedule, and coordinate doctor-to-doctor lunches, continuing education events, and other engagement opportunities
• Create a consistent delivery calendar of thoughtful, personalized gifts and marketing materials to key partners
• Build and maintain strong, positive working relationships with current and potential referral sources, ensuring the Hatcher & Frey brand is represented positively
• Track and manage all outreach interactions and partner contact information using a CRM system (e.g., Streak), analyzing referral trends and effectiveness of activities
• Serve as the face of the practice at local community events, health fairs, school functions, and sports sponsorships to promote our services and build brand awareness (potential events Monday - Sunday)
• Research local schools and businesses that would be advantageous for patient outreach, making contact at least once per month
• Execute data capture processes at events to be used in CRM and retargeting campaigns
• Assist with managing practice-level social media channels (Facebook, Instagram) by creating/editing engaging content (photos, videos, stories) and posting regularly (~5 posts per week)
• Coordinate with 3rd party digital marketing firm for responses to social media messages and inquiries in a timely manner using a professional brand voice
• Creating printed and digital marketing materials (flyers, signage, ads, Canva, Screencloud) to ensure brand consistency across all platforms
• Collaborate with practice leadership and doctors on feedback received from outside organizations to facilitate process and service improvements
• Attend regularly scheduled marketing meetings with prepared agendas to discuss strategy and performance updates
• Assist with general administrative and phone handling tasks as needed

Skills

• Prior marketing, sales, or community liaison experience preferred, ideally within the healthcare or dental industry
• Exceptional customer service, communication (written and verbal), and interpersonal skills
• Strong organizational skills, detail-orientation, and the ability to manage multiple projects simultaneously
• A self-starter who is proactive, highly motivated, and capable of working both independently and in a team setting
• A valid driver's license and reliable transportation for local travel in the Norfolk and Virginia Beach areas is required
• Understanding of HIPAA standards and ethical marketing practices
• Proficiency in social media platforms and experience with design tools like Canva is a plus

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Company Overview