Digital Marketing Specialist

Jerry Pair is a company that has been providing luxury home furnishings for architects and interior designers for 50 years. They are seeking a Digital Marketing Specialist to engage in various marketing facets, including managing their Shopify website, content creation, and implementing new AI tools to enhance digital efficiency.

Responsibilities

• Support and maintain our Shopify site, managing product data across 30,000+ SKUs, including metafields, rich tags, and category structures
• Upload new products to the website, ensuring all data is accurate and properly tagged
• Maintain existing product listings and remove discontinued items
• Comfortable with Shopify landscape and able to collaborate with external developers to troubleshoot issues that arise
• Implement and test new AI tools to better improve website user experience
• Collaborate on designing and scheduling weekly email campaigns and print materials
• Collaborate on campaign concepts and brand storytelling
• Maintain visual consistency across all marketing materials
• Capture and produce engaging photo and video content for digital channels
• Monitor social media trends and adapt content strategies accordingly
• Assist in managing a digital content library (DAM) for future use
• Experience with paid social ads is a plus
• Track and interpret website and social media analytics
• Keen interest in new upcoming marketing tools, trends, and technologies (especially AI)
• Comfortable working with large sets of data for product importing
• Only applications with a portfolio, website, or sample pieces will be considered•

Skills

• Support and maintain our Shopify site, managing product data across 30,000+ SKUs, including metafields, rich tags, and category structures
• Upload new products to the website, ensuring all data is accurate and properly tagged
• Maintain existing product listings and remove discontinued items
• Comfortable with Shopify landscape and able to collaborate with external developers to troubleshoot issues that arise
• Implement and test new AI tools to better improve website user experience
• Collaborate on designing and scheduling weekly email campaigns and print materials
• Collaborate on campaign concepts and brand storytelling
• Maintain visual consistency across all marketing materials
• Capture and produce engaging photo and video content for digital channels
• Monitor social media trends and adapt content strategies accordingly
• Assist in managing a digital content library (DAM) for future use
• Track and interpret website and social media analytics
• Keen interest in new upcoming marketing tools, trends, and technologies (especially AI)
• Comfortable working with large sets of data for product importing
• Only applications with a portfolio, website, or sample pieces will be considered
• Experience with paid social ads is a plus

Company Overview