Temporary Social Media Specialist

Brooks Running is a company dedicated to inspiring movement and creating gear for runners. They are seeking a Temporary Social Media Specialist to assist in managing their social media strategy, create engaging content, and collaborate with cross-functional teams to enhance brand visibility and engagement.

Responsibilities

• Create and curate compelling content for various social media platforms such as TikTok, Instagram, Strava, YouTube Shorts, and Threads and ensure consistency in voice and tone across platforms
• Contribute to our social content calendar; QA, schedule, and publish ongoing content
• Track industry trends, competitors, and emerging platforms to drive innovation, keep up to date on social media platforms and capabilities, and evaluate emerging trends and technologies for potential adoption
• Assist the assistant manager and manager in executing social media strategies to improve brand visibility and engagement
• Collaborate with social media specialist and cross-functional teams to ensure cohesive branding and messaging
• Work closely with engagement lead to ensure strong collaboration between content and data to monitor and analyze performance metrics, providing insights and recommendations for continuous improvement
• Partner with the social community coordinator to drive engagement and maintain a positive brand image across social channels
• Coordinate and execute live events strategy, sometimes being on the ground to execute on key events for Brooks’ audience
• Edit and post videos, copy, and photography in real time at Brooks’ events, supporting Instagram, TikTok, Strava, and others at marathons, races, Brooks retail and pop-up events, brand partnership events and activations, etc

Skills

• 1+ year experience in social media marketing or similar role
• Content creation and editing experience, with a strong bias towards social native short-form video
• Knowledge of editing apps (Photoshop, Canva, etc.) and MS Office Suite
• Strong understanding of social media platforms, trends, and best practices
• Experience in social media management tools and an understanding of key KPI's to help drive business objectives
• On-set, event, or agency production experience a big plus
• Digital native: lives and breathes social media and how it affects consumer behavior
• Strong time management and organizational skills required, and ability to multitask in a work environment where priorities can change quickly
• Ability to work on multiple projects at once and deliver excellent results with a high attention to detail
• Creative thinker who is always looking for new ways to interact with our audience and stay on-trend within social communities
• Embraces and lives the Brooks values!

Benefits

• Medical
• Dental
• Vision
• HSA and employer contribution
• FSA
• Family & fertility assistance
• 401K Savings Plan and match
• Employee assistance program
• Transportation assistance
• Product discounts
• Employee recognition
• Fitness discounts

Company Overview