Associate Product Manager - Apparel

Riddell is a premier designer and developer of football helmets and related accessories. The Associate Product Manager – Apparel supports the strategy, development, and execution of Riddell’s apparel product line, managing the full product lifecycle and ensuring alignment with brand guidelines and commercial results.

Responsibilities

• Assist in building seasonal apparel line plans across performance, fan, and lifestyle categories
• Conduct market research, competitor analysis, and trend reviews to inform product briefs
• Support creation of tech packs, design specifications, and sample requests for vendors and designers
• Track sample status, fit sessions, revisions, and approvals; maintain organized development files
• Ensure apparel aligns with Riddell’s brand guidelines, sport heritage, and quality expectations
• Communicate daily with suppliers, decorators, and manufacturers on timelines, samples, costing, and revisions
• Assist with costing, negotiating minimums, and validating all trims, materials, and embellishments
• Monitor quality concerns and coordinate testing, feedback, and resolution with QA teams
• Help merchandise apparel collections across DTC, team stores, and wholesale partners
• Partner with Site Merchandising and eCommerce Sales teams to optimize online apparel presentation (imagery, content, categories)
• Track product performance by category, style, and channel; recommend adjustments to assortment or inventory
• Support SKU management, line architecture, and lifecycle planning (launch, carry-over, end-of-life)
• Prepare and manage all GTM materials including product sheets, sales decks, and marketing briefs
• Ensure pricing, product info, and assets (images, descriptions) are accurate and delivered to eCommerce and Marketing teams
• Coordinate product launch timelines with Digital Commerce, Marketing, and Operations
• Support campaign planning around key sports moments — preseason, in-season drops, holiday, playoffs
• Work closely with Product Design – to align on specs and revisions
• Marketing – on storytelling, imagery, and seasonal campaigns
• Digital Commerce – for launches, sales performance, and customer insights
• Inventory/Planning – for forecasting, replenishment, and purchasing
• Operations/Decorators – ensuring embroidery and customization meets timelines
• Partner with CX to address apparel-specific customer feedback and quality insights

Skills

• Authorized to work in the U.S
• Bachelor's degree in Product Management, Merchandising, Fashion/Apparel, Business, or related field
• 1–3 years of experience in apparel product development, merchandising, or related roles
• High attention to detail, organization, and ability to manage multiple deliverables at once
• Strong communication skills; comfortable working with vendors and cross-functional teams
• Interest in sports apparel, athlete performance gear, and fan culture
• A strong knowledge and passion for football
• Able to work independently and as a part of our team
• Proven ability to consistently meet tight deadlines while executing multiple projects at one time
• Excellent communication, presentation, interpersonal, and collaboration skills
• Self-starter who can take direction and contribute ideas
• Willingness to contribute outside of core responsibilities to support team/business objectives

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