Marketing Analytics Analyst

CarGurus is the largest and fastest-growing automotive marketplace, committed to providing trust and transparency in car shopping. They are seeking a Marketing Analytics Analyst to drive data-driven decision-making across marketing initiatives, focusing on complex analytical projects and providing strategic guidance to cross-functional teams.

Responsibilities

• Independently design, implement, and analyze A/B tests and multivariate experiments, including sample sizing, metric selection, and mitigation of statistical biases
• Customise and deploy sophisticated attribution models, forecasting solutions, and predictive models using multivariate regression, time-series analysis, optimisation methodologies, and other advanced techniques
• Serve as primary analytics partner for marketing teams, providing strategic guidance and leading discussions with third-party vendors on analytical methodologies
• Support international marketing efforts by fielding technical questions and adapting analytical approaches for different markets
• Develop advanced SQL queries and manage DBT models powering Looker dashboards for senior leadership
• Collaborate with dealer teams to design and analyze marketing surveys to gather customer insights and inform strategy
• Monitor vendor data ingestion pipelines for quality and consistency
• Create sophisticated visualizations and data-driven narratives tailored to technical and non-technical audiences
• Partner with analytics leadership to propose innovative quantitative methodologies for emerging business challenges

Skills

• BA/BS in Data Science, Mathematics, Statistics, Economics, or related field; 1-2 years of professional marketing analytics experience
• Advanced SQL skills and strong proficiency in Python or R for statistical analysis and modeling
• Demonstrated experience independently designing and analyzing A/B tests with sophisticated experimental designs
• Solid understanding of statistics including probability theory, regression analysis, and common statistical pitfalls
• Experience building predictive models and forecasting solutions
• Proven ability to work independently, manage multiple projects, and communicate complex technical concepts effectively
• Experience with data visualization tools and advanced visualization techniques
• Survey design and analysis experience
• Marketing attribution modeling experience
• Familiarity with LookML, DBT, Looker, and project management tools (Jira)
• Background in automotive, marketplace, or two-sided platform businesses

Benefits

• Equity for all employees
• Career development and corporate giving programs
• Employee resource groups (ERGs) and communities
• Flexible hybrid model
• Robust time off policies
• Daily free lunch
• New car discount
• Meditation and fitness apps
• Commuting cost coverage

Company Overview

Company H1B Sponsorship