Marketing Specialist

Workers Credit Union is a prominent credit union in Massachusetts that has been improving the daily lives of its members since 1914. They are seeking a Marketing Specialist to develop and deliver marketing content across various channels, manage multiple projects, and collaborate with internal teams to drive member growth and engagement.

Responsibilities

• Develop and deliver marketing content across digital and traditional channels to drive member growth and engagement
• Create content for our owned and paid channels to help drive conversions
• Work with data and insights team to optimize campaign performance and customize content for targeted segments
• Collaborate with internal teams and external partners
• Manage multiple projects in a fast-paced environment while maintaining brand standards
• Design on-brand graphics and marketing material for digital and traditional channels, including ads, social media, email, in-branch TV displays, and print
• With direction, produce iterations of campaign assets for diverse audiences and segments
• Contribute to creative brainstorming and concept development
• Ensure consistent application of brand standards across all platforms
• Execute content strategies aligned with marketing strategies, calendars, and credit union goals
• Assist with social media community management and content creation to support growth in following and engagement
• Design marketing emails, members communications, and content for automated journeys to drive conversions
• Partner with data and insights team to deliver targeted messaging
• Maintain content for digital channels such as online banking, push notifications, and SMS
• Assist with web content and blogs to enhance SEO, AI SEO, member education and conversions
• Partner with member-facing teams and business lines to create impactful marketing materials
• Assist with local marketing initiatives, including Worcester Red Sox sponsorship, as needed
• Comply with all WCU policies and security guidelines
• Participate in departmental and organizational projects as assigned
• Maintain confidentiality of member and credit union information

Skills

• Bachelor's degree in Marketing, Communications, Graphic Design or related field
• 1-4 years of marketing experience, preferably related to graphic design, social media, or email marketing
• Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Express) and Canva
• Familiarity with social media platforms, social media management tools, and community management
• Basic proficiency with email marketing or marketing automation tools
• Experience with any HTML design and CMS platforms is a plus
• Meticulous attention to detail and an eye for consistency
• Writing and editing skills and experience
• Strong interpersonal skills; a positive team player who is enthusiastic and proactive

Benefits

• Comprehensive medical, dental and vision plans
• Basic life and AD&D insurance, short-term disability and long-term disability
• 15+ days of paid time off (PTO) per year
• Up to 16 hours of volunteer time off (VTO) per year
• 11+ paid holidays
• 401(k) that includes a Safe Harbor Match of up to 4%
• Tuition Reimbursement Program
• Mental health resources including an Employee Assistance Program (EAP)
• Individualized learning and development programs

Company Overview