Direct to Consumer - Marketing Specialist

Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently. The Direct-to-Consumer Marketing Specialist is responsible for acquiring new clients and caregivers through direct engagement, building trust, and increasing brand visibility within the community.

Responsibilities

• Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities
• Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients
• Educate families on care options, provide marketing materials, and guide them toward enrollment
• Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates
• Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding
• Address misconceptions, overcome objections, and personalize outreach using regional knowledge
• Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing
• Dedicate 75% of work time to forward-facing, growth-focused activities
• Other duties as assigned and deemed appropriate by management

Skills

• 75% in the Field: Actively engaging with prospects and community partners most of the week
• Strong Community Presence: Building trust through consistent, weekly visits in assigned regions
• Lead Conversion: Generating referrals and turning them into active clients and caregivers
• Organized Follow-Up: Tracking outreach and staying on top of every lead
• Team Collaboration: Partnering smoothly with intake and recruitment for follow-through
• Experience in sales, marketing, or community outreach
• Strong communication, and interpersonal skills
• Self-motivated, goal-driven, and comfortable working independently in the field
• Organized with experience using CRM tools and managing follow-up preferred
• Knowledge of local community dynamics and grassroots marketing tactics

Benefits

• Earned Time Off
• Medical Benefits, Dental, Life Insurance
• Weekly paychecks
• Competitive Pay
• Fun, Lively, and Family work environment
• Performance Bonuses
• Room for advancement

Company Overview