[Remote] Paid Search Manager

Note: The job is a remote job and is open to candidates in USA. Wpromote is a rapidly expanding digital marketing agency that is seeking a Paid Search Manager to oversee SEM campaigns across Google Ads and Microsoft Ads. The role involves managing a diverse client portfolio, developing paid search strategies, and collaborating with other marketing channels to achieve client goals.

Responsibilities

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
• Analyzing paid search campaign results and adjust strategy and budgets accordingly
• Communicating with clients regularly to discuss goals and deliver results
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Skills

• 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of the SEM industry and the paid search advertising model
• Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
• General knowledge of search engine optimization (SEO), social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
• Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
• An understanding of customer lifetime value and optimizing towards profits based on client margins
• Ability to manage expectations and priorities
• Experience presenting to senior-level client contacts
• Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
• Experience with Google Suite
• Hands-on experience using AI and automation tools inside and outside paid search platforms to optimize results

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Company Overview