[Remote] VP, Marketing and Growth

Note: The job is a remote job and is open to candidates in USA. NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. The Vice President of Marketing and Growth will be responsible for leading marketing strategy and execution across programmatic advertising and account-based marketing products, while mentoring a team of 40 in various marketing disciplines. Responsibilities • Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals • Guide the marketing team in identifying and pursuing new market opportunities and segments • Lead our product-led self-serve business, owning and driving the goals on acquisition, retention and growth, while thinking strategically and executing tactically with multiple teams • Scale demand creation efforts to drive pipeline growth and achieve revenue targets, leveraging a deep understanding of digital marketing • Drive excellence in integrated campaign planning and execution to support high-velocity growth • Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals with an eye for process excellence • Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories across programmatic advertising and account based marketing, serving B2C and B2B customers in the Mid Market and Enterprise segments • Ensure consistent and compelling product narratives that resonate with target audiences • Drive market research and competitive analysis to influence and develop a multi-year product and business strategy • Champion AdRoll’s brand as a strategic asset, ensuring it reflects business goals, resonates with our core audiences, and differentiates us in the market • Serve as a key internal advocate for brand investment and reputation-building efforts, ensuring marketing, product, and go-to-market teams are aligned around a unified identity and voice • Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability • Ensure seamless collaboration across different marketing functions (e.g., brand, creative, demand generation, product marketing, etc.) • Reimagine marketing workflows with an AI-first approach, leveraging AI not just for efficiency but for fundamental transformation of processes • Identify and implement AI tools to automate workflows, accelerate engagement signals, and enhance overall marketing effectiveness Skills • 12+ years of experience with 6+ years of demonstrated success in senior marketing leadership roles, leading teams and managing multiple product categories and segments • Experience in scaling digital demand creation, revenue marketing, and product marketing to support high-scale business growth • Demonstrated abilities to lead a product-led self-serve business, in partnership with customer success, growth and product management teams • Possess a dedicated 'doing' mindset focused on execution and results • Have a strong understanding of the advertising technology landscape and a profound understanding of a marketer's perspective, challenges, and needs that can translate into thought leadership • A strong AI-first mindset and experience in reimagining marketing workflows using artificial intelligence • Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market • Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders • A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization Benefits • Competitive salary and equity • 100% employee coverage for medical, dental and vision premiums • Short and long term disability benefits at no cost to the employee • Basic life and AD&D insurance at no cost to the employee • 401K Plan (Pre-tax and Roth) • 4 weeks of paid time off and work/life balance • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.) • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave) • Join a community of fellow Rollers as a member of one of our Employee Resource Groups • Ample opportunities to volunteer with local organizations with NextRoll Gives Back Company Overview • ''AdRoll powers AI-driven full-funnel ad campaigns and ABM — fast, flexible, and proven. '' It was founded in 2007, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.adroll.com. Apply tot his job Apply To this Job