Senior UX Researcher, Gen AI and Search

About the position As a Senior UX Researcher embedded within our broader Guest UX Team, you'll shape Target's evolving digital experiences for our guests and contribute to business growth. In this role, you will be responsible for planning, executing, and synthesizing research to create actionable insights for the cross-functional product development team. You will translate research data into powerful stories that help shape Target's products. This role is a key partner to several functions including product managers, UX designers, engineers, data scientists, content designers, accessibility consultants, and site merchandisers. As a member of our Guest UX Research Team, you'll be working on the product lifecycle experience for our GenAI and search capabilities. You'll use tried and true research methodologies utilizing human-centered design thinking to deepen our understanding of our Guests' experience, needs, and pain points with a focus on the end-to-end experience. As part of a cross functional team, you will help develop new ways of how we engage and support our guests across digital touchpoints. As a member of the team, you will contribute to advancing the broader practice of UX at Target through influence, impact, and craft. We are an engaged, supportive, and increasingly diverse team focused on elevating the impact of our discipline. Responsibilities • Select and apply appropriate qualitative and quantitative research methods based on project needs • Conduct and synthesize qualitative and quantitative research projects, including in person and remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, ethnographies • Support product teams (product managers, UX designers, engineering) throughout the research project life cycle - recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis • Communicate actionable recommendations to accelerate the impact of research • Assist the broader UX Research team in keeping our ongoing research library up-to-date and comprehensive • Contribute to a culture of human-centered practice within UX, product, and engineering teams by bringing the guest lens into product decisions • Navigate complexity and ambiguity within a matrixed organization Requirements • Minimum of 5 years' experience practicing UX design research for digital product teams • Experience in UX Research methods, including remote moderated and unmoderated testing, online and in-context (store) intercepts, experimenting with AI • Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners • Exceptional interpersonal and communication skills; comfortable speaking to a diverse group of people and leading conversations to discover research insights • A strong ability to tell compelling stories from data to communicate insights and recommendations • Comfortable and confident when faced with ambiguity • Demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities • Strong project management skills - experience managing and tracking multiple projects at various stages in the product design life cycle • Experience running, recruiting, moderating, and analysis of online panels • Experience in a matrixed, agile environment • Proficient in research tools for remote testing, surveys, analysis, and reporting (User Testing, Qualtrics, Dscout, ChatGPT, etc.) Nice-to-haves • Preferred 4-year degree in Anthropology, Social Science, Design Research, Psychology, Human Factors, HCI, or related field Benefits • comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more • 401(k) • employee discount • short term disability • long term disability • paid sick leave • paid national holidays • paid vacation Apply tot his job Apply To this Job