Content Marketing Manager - remote
Our client, a fast-growing fintech startup, is seeking a Content Marketing Manager to lead the creation and execution of high-impact content that educates, engages, and drives growth. This is an ideal opportunity for a creative, data-driven strategist who thrives in early-stage, fast-paced environments and can translate complex fintech topics into compelling, audience-focused storytelling.
Day-to-Day Responsibilities
• Partner with the marketing team to develop and execute a comprehensive content marketing strategy and editorial calendar.
• Write and repurpose engaging content across multiple channels, including blogs, newsletters, email campaigns, social media (especially LinkedIn), website copy, and gated assets.
• Leverage automation tools and internal subject matter experts to produce high-quality, scalable content efficiently.
• Create content end-to-end, including blog posts, white papers, webinars, event materials, and community engagement pieces.
• Maintain and optimize the company's website and digital assets, ensuring brand consistency, SEO/AEO performance, and a strong user experience.
• Collaborate cross-functionally with sales, product, and customer success teams to ensure marketing initiatives align with broader business goals.
• Use data analytics to evaluate content performance, uncover insights, and inform future content strategy.
Strategic Responsibilities
• Conduct market and competitive research to identify emerging trends, audience needs, and new content opportunities.
• Define and track content marketing OKRs and performance metrics to measure impact and drive continuous improvement.
• Shape and refine the company's brand messaging and voice, ensuring consistency across all marketing touchpoints.
• Support community engagement initiatives and thought leadership programs to build advocacy among clients and industry professionals.
• Drive a full-funnel content strategy, ensuring seamless integration across awareness, consideration, and conversion stages.
You Should Apply If You:
• 3 to 5 years of B2B content marketing experience.
• 2+ years of VC Funding Phase (Seed to Series B, etc.) startup experience.
• Bring experience in fintech, SaaS, or compliance-related industries.
• Proven expertise with website content (blogs, landing pages, gated assets), email marketing, and social media (particularly LinkedIn).
• Skills in SEO/AEO measurement and leveraging data analysis for actionable content insights.
• Experience creating and managing full-funnel content that drives awareness, engagement, and conversion.
• Proficiency with HubSpot, LinkedIn, Google Analytics, and SEMrush, and have experience with Figma and Canva.
• Experience in project management and thrive juggling multiple priorities in a high-growth environment.
• Exceptional writing, research, and storytelling skills, with a keen understanding of audience segmentation.
• A bachelor's degree in Marketing, English, Communications, Business, or a related field.
Package Details
Salary & Equity
Healthcare, 401k, unlimited PTO, home office, phone/internet, co-working stipend, annual professional development budget
NO VISA SPONSORSHIP
remote - EST hours
• Candidates MUST have -
3 to 5 years of B2B content marketing experience, with at least 2+ years of VC Funding Phase (Seed to Series B, etc.) startup experience.
• Experience with website for blogs or gated content, email marketing, and social media, particularly LinkedIn
• Proficiency with Hubspot, LinkedIn, Google Analytics, SEMrush, and Proficiency with Figma and Canva
• Excellent writing & research skills
Pay: $85,000.00 - $110,000.00 per year
Benefits:
• 401(k)
• Health insurance
• Paid time off
• Professional development assistance
Education:
• Bachelor's (Required)
Experience:
• B2B Content Marketing: 3 years (Required)
• Venture Capital Funding Phase Startup : 2 years (Required)
Location:
• United States (Required)
Work Location: Remote
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