B2B Email Marketing & Automation Specialist

About the job Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions. What makes this opportunity interesting? Take full ownership of email touchpoints across thousands of leads and partners Work in an AI-first, automation-driven marketing environment where data and experimentation drive every decision Shape communication strategies that reach 3,000+ customers across multiple continents in a high-growth IoT company We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. Our mission is to truly understand our customers’ business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad bolthires of fleet operations globally, from large enterprises like bolthires and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more. Established in 2010, we’ve experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally. OUR COMPANY VALUES guide our team and shape our culture. Customer First: Prioritize customers and their success. ⚡Speed & Impact: Act quickly, with purpose and results. Own It: Take full responsibility and solve proactively. Trust & Integrity: Build trust through honesty and ethics. Learn & Adapt: Embrace continuous learning. Stronger Together: Achieve more through teamwork. We’re a team of 120 in a hybrid global work environment with HQ in Toronto, branches in Dubai, New York, and Mexico City, and a remote team across the world. We pride ourselves on long retention and team unity despite distances. We’re transitioning to an agile pod framework (inspired by the bolthires model), comprised of Tribes (strategic groupings aligned toward business missions), Chapters (functional groups ensuring quality and development), and Pods (small, cross-functional teams delivering specific outcomes). Each pod is agile, outcome-oriented, and empowered to make day-to-day decisions within its domain. Pods are accountable units with real goals, embedded support, and direct business impact. Our culture prioritizes customer satisfaction and focuses on results. We foster continuous learning, regular feedback, and open communication with Executive Leadership, ensuring contributions are acknowledged in a transparent work environment. About the Role We’re hiring a remote B2B Email Marketing & Automation Specialist to architect and execute intelligent programs that transform how we nurture leads, onboard partners, and drive conversions globally. You’ll be the strategic owner of our entire email lifecycle — from initial lead nurture to partner onboarding and customer activation. You’ll design journeys that deliver the right message at the right time, using behavioral triggers and segmentation, while guiding content strategy. This is an opportunity to build the email marketing function from scratch. As we scale, we’re ready to implement a unified Zoho ecosystem strategy with full visibility across touchpoints. You’ll architect our infrastructure, define measurement systems, and shape best practices to support our growth. OUR IDEAL CANDIDATE brings 3-5 years of experience in email marketing, marketing automation, or lifecycle marketing, preferably in B2B SaaS or channel-led environments. You’re a systems thinker who understands that great marketing isn’t just about what you send — it’s about when, why, and to whom. You care deeply about automation for delivering consistent value at scale, equally excited by designing nurture logic as crafting compelling subject lines, knowing that success extends beyond opens and clicks to long-term engagement that fuels growth. You thrive in fast-paced, evolving environments, see process improvement as opportunity rather than obstacle, and you’re collaborative, solution-oriented, and inspired by AI tools to optimize the full lifecycle journey. Your performance will be measured by revenue impact, email engagement metrics (open rates, CTRs, bounce/unsubscribe rates), lead-to-MQL and MQL-to-SQL conversions with CRM attribution, timely deployment of automated journeys, monthly A/B testing with documented results, stakeholder feedback on campaign integration, and list hygiene/deliverability standards. You’ll be part of the GTM (Go-to-Market) Tribe within the Demand Generation Pod, working alongside the Campaign Strategist, Marketing Automation & Lead Ops specialist, Data & Performance Analyst, and regional BDRs. You’ll collaborate with other GTM tribe pods including Strategic Alliances & Telcos, Regional Growth (NA Reseller Activation, LATAM, EMEA & APAC), Customer Success, and RFPs to ensure your email marketing efforts support broader go-to-market objectives. This position reports directly to the Head of Demand Generation. You’ll be doing things like: Email Journey Architecture: Create multi-step email journeys tailored to lifecycle stage, partner type, and behaviour triggers using CRM segmentation and lead scoring; build automated sequences that guide prospects from awareness to consideration; design trigger-based workflows that respond to specific prospect actions Top of Funnel Nurture Campaigns: Build and manage email workflows in Zoho Campaigns with seamless CRM integration; set up custom landing pages for measurement and attribution; coordinate email timing with social media calendars for consistent cross-channel messaging; orchestrate 7-touchpoint conversion journeys across multiple teams Mid to Bottom Funnel Conversion Flows: Deploy onboarding journeys for new leads and partners with dynamic content personalized by region and product; create pre-conversion sequences that provide all information needed to convert; develop activation flows that move qualified leads toward sales conversations; create re-engagement sequences for dormant prospects Email Strategy & Stakeholder Management: Evaluate ad-hoc requests from product, brand, and partner teams for optimal audience targeting; prevent email oversaturation by tracking recent contact history; make strategic timing decisions to avoid message conflicts; collaborate with Campaign Strategist, Content, Regional Pods, and Automation teams Performance Analytics & Optimization: Analyze email metrics (open rates, CTRs, conversions) to refine content and cadence; use AI tools to test subject lines, body copy, and CTAs; conduct monthly experiments with documented hypotheses and results; maintain clear attribution in CRM dashboards Deliverability & Compliance Management: Monitor audience health and manage bounce rules and opt-outs; maintain GDPR, CASL, and CAN-SPAM compliance; ensure list hygiene and sender reputation; implement suppression logic for deliverability Skills & Qualifications 3-5 years of experience in email marketing, marketing automation, lifecycle marketing, or lead nurture, preferably in B2B SaaS, martech, or channel-led environments. Proficiency in email platforms (Zoho Campaigns preferred; HubSpot, Marketo, ActiveCampaign acceptable) with CRM integration experience Strong automation mindset designing trigger-based journeys, segmentation logic, and scalable workflows — not one-offs Data-driven optimization skills with fluency in dashboards, funnel metrics, and performance analysis Experience building integrated CRM workflows and lead scoring A/B testing and experimentation experience with documented results Copy sensibility with ability to write, edit, and structure email content clearly Knowledge of email compliance (GDPR, CASL, CAN-SPAM) for global campaigns Highly organized with strong systems thinking Proactive and performance-oriented with strategic thinking and hands-on execution capabilities Curious, collaborative, and quick to iterate based on insights Growth mindset with comfort in rapid testing and learning from failure Advanced English communication Bonus if you also have: Experience in channel-led or partner ecosystems Hands-on Zoho CRM, Campaigns, Flow, or Analytics experience Experimentation with generative AI for copy and automation International campaign and localization experience Product-led growth knowledge Prior IoT/SaaS industry experience Familiarity with our tools: Zoho One (CRM, Campaigns, Flow, Sites, Social), bolthires Workspace, MS Excel, ChatGPT/Gemini/Claude, ClickUp, bolthires Analytics Position Details Working Hours: Fixed 9-hour shift, 8AM-5PM Eastern Time Zone (Toronto time), inclusive of a 1-hour break Full-time vs Part-time: Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required. Education: Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent work experience Level: Intermediate (3-5 years of relevant experience) Compensation: ZAR 41.6K–45.5K/month (CAD$3,200–$3,500). Structured as a Consultant Agreement (independent contractor), meaning you’ll be responsible for your own taxes, benefits, and insurance. Benefits of working with us: Work directly with a forward-thinking international company Work from the comfort of your home Incredibly talented teammates ‍♀️ Work-life balance: 9 hours a day (including a 1-hour break), 5 days a week Above-market compensation Lots of learning & growth opportunities Paid vacations and US public holidays Medical benefits reimbursement Hardware credit allowance Compensation anchored to the Canadian dollar If you’re not sure about applying and think you might be close to meeting the requirements, apply anyways! Apply tot his job Apply tot his job Apply To this Job