[Remote] Senior Marketing Technology Specialist
Note: The job is a remote job and is open to candidates in USA. AbleNet, Inc. is seeking a Senior Marketing Technology Specialist responsible for optimizing and managing the marketing technology stack. This role focuses on implementing AI and automation to enhance marketing processes and campaign performance.
Responsibilities
• Identify and implement opportunities for using AI, automation, and advanced technologies to streamline marketing processes, improve campaign performance, and enhance audience engagement.
• Proactively evaluate the marketing technology stack to identify, recommend, and implement integrations or enhancements to streamline workflows and maximize the value of existing tools.
• Coordinate with Business Systems for email campaign execution, data flow processes, and form integrations to ensure seamless marketing operations.
• Manage distribution and suppression lists, email opt-outs, preferences, and compliance to maintain data integrity and regulatory adherence.
• Build, test, and deploy email campaigns and landing pages, ensuring high-quality content, image editing, and link management.
• Oversee the management and maintenance of marketing platforms and tools, including Zoom accounts, YouTube channels, server access, and compliance tools.
• Manage assets and resources across platforms such as SharePoint, Widewail, Brandfolder, and Algolia, ensuring organization, accessibility, and compliance.
• Provide ongoing support for the Learning Management System (LMS), including page setup, form setup, and collaboration with the Business Systems team on functionality and enhancements.
Skills
• Bachelor’s Degree in Marketing, Information Technology, Communications, or related field.
• 5+ years of experience in marketing technology, marketing automation, or related field.
• Strong technical proficiency with marketing automation platforms, email campaign tools, and digital asset management systems.
• Experience implementing AI, automation, and advanced technologies in marketing operations.
• Knowledge of compliance requirements for email marketing, including opt-outs and data privacy.
• Excellent organizational skills, attention to detail, and ability to manage multiple platforms and projects simultaneously.
• Strong collaboration and communication skills, with the ability to work cross-functionally with business systems and creative teams.
• Experience with content management, image editing, and link management for digital campaigns.
• Ability to analyze and optimize technology processes for efficiency and effectiveness.
• Experience with marketing automation tools, email platforms, and digital asset management systems preferred
Company Overview
• At AbleNet, we believe everyone deserves the tools to thrive. It was founded in 1985, and is headquartered in Roseville, MN, US, with a workforce of 201-500 employees. Its website is http://www.ablenetinc.com.
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